The Perils of Client Recruiting
Guest Contribution
Sometimes your clients can be the best source of user-research participants. This is especially true when a client already has access to lists of customers, members, or employees. Your clients would usually have closer relationships with potential participants than you do. These potential participants might know your client personally, have heard of him or her, or at least have an existing relationship with the client’s organization. Such potential participants would be more likely to pay attention to research requests—and consider them legitimate—if they came from a person they know or a company with which they’re familiar.
Often, as a UX researcher, you’re an unknown third-party to these potential participants. They don’t know you or your company. Plus, they don’t know any recruiting companies you might work with either. They might consider research requests as spam or a scam.
Therefore, it can be very helpful to have your clients perform at least the initial steps of recruiting. However, because your clients aren’t recruiting experts, there are some perils and pitfalls you should avoid. In this column, I’ll discuss how to avoid the potential problems that can arise when clients handle recruiting. Read More
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