Prompting Users for App Ratings, Reviews and Responses
Guest Contribution
Prompting Users For App Ratings, Reviews, and Responses
Asking users to “Rate this app!” got a whole lot better in iOS 10.3. Apple released changes which enable users to rate apps without breaking flow and bouncing out to the AppStore.
How It Works
You can now requestReview() from Apple, who in turn may display a generic prompt for users to rate & review in app.
Apples Two Cents
- Ask users after they’ve found value
- Don’t interrupt critical flows
- Don’t be a pest, ask once.
How We Did It
- First we spent 9 months building and iterating on Redbubble. ??
- We ask users to review after 30 minutes. You understand the value ?
- We only ask in low intent experiences. Don’t interupt ?
- We ask you once. No pestering ?
Why Ratings And Reviews Matter
Ratings and reviews help our team build a better product. At Redbubble we get feedback on whats working and whats frustrating users. We use this feedback to better prioritize and understand whats important to our users.
Ratings and reviews also help user make decisions about the quality of an app before deciding to download.
What We Learnt By Using In-app Reviews
After adopting ratings & reviews in iOS 10.3 we saw three fundamental changes in user behaviour;
- a dramatic increase in the volume of ratings & reviews,
- an increase in our star rating (48%?)
- improved install conversion from AppStore to App Units (66% ??).
More Reviews ?
By prompting users after 30 minutes we got a significant lift in the number of reviews & ratings. This didn’t change the distribution of ratings users provided with reviews, this continued to hold at 3.3 stars.
A Better Rating ?
When users rated the app (no review) we saw a shift from the previous 3.3 star average to 4.7 stars.
After 30 days of releasing we held a 5 star rating in the United States and 4.7 star average across all other territories.
More Installs ???
How did going from 3 to 5 stars impact downloads? We saw a 48% lift in conversion of users viewing the Redbubble AppStore product page to installing the Redbubble app.
Conclusion
Requesting ratings, reviews and responses in iOS 10.3 surpasses previous best practices. Getting it right can have a material impact on the volume of reviews, your rating & installation conversion.
Remember though, there is no substitute for a great experience, focus on a great experience which solves the problems you set out too and only then think about how you best ask your users to rate & review your app.
Thanks for reading! ?
Prompting Users for App Ratings, Reviews and Responses was originally published in Building Product on Medium, where people are continuing the conversation by highlighting and responding to this story.
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