{"id":72041,"date":"2019-10-20T03:10:35","date_gmt":"2019-10-20T10:10:35","guid":{"rendered":"http:\/\/www.taterboy.com\/blog\/2019\/10\/tilting-point-acquires-game-monetization-startup-gondola\/"},"modified":"2019-10-20T03:10:35","modified_gmt":"2019-10-20T10:10:35","slug":"tilting-point-acquires-game-monetization-startup-gondola","status":"publish","type":"post","link":"https:\/\/www.taterboy.com\/blog\/2019\/10\/tilting-point-acquires-game-monetization-startup-gondola\/","title":{"rendered":"Tilting Point acquires game monetization startup Gondola"},"content":{"rendered":"

Tilting Point<\/a> announced yesterday that it has acquired Gondola, a company that aims to increase game monetization by optimizing in-game offers and video ads.<\/p>\n

Tilting Point <\/span><\/a> CEO Kevin Segalla described his company\u2019s model as \u201cprogressive publishing\u201d \u2014 usually, mobile game developers start working with Tilting Point because they need help with user acquisition, and then develop a deeper publishing relationship over time.<\/p>\n

\u201cWith a select group of our development partners, we\u2019ll acquire an IP, and we\u2019ll \u2026 have them take the engine that they already have and create a whole new game,\u201d Segalla said. \u201cIt\u2019s really a dual effort between us and the developer.\u201d<\/p>\n

To accomplish all this, the company has built artificial intelligence tools to improve user acquisition. But the other side of that equation, in Segalla\u2019s view, is increasing the lifetime value of the users acquired.<\/p>\n

\u201cAt the end of the day, scaling a game boils down to two simple things, [cost per install] and LTV,\u201d he said. \u201cStrong developers are working to improve the LTV of their players, but there\u2019s a lot of low-hanging fruit that with the right toolset you can use to improve the lifetime values. That\u2019s what Gondola is about \u2026 We\u2019ve been following for years, and we said, \u2018Let\u2019s bring this in-house.\u2019 \u201d<\/p>\n

Gondola currently offers four modules: Target Optimization (choosing the best offer for a player), Rewarded Video Ad Optimization (choosing the right amount of virtual currency to reward a player for watching a video ad), Store Optimization (choosing the right store items to show a player) and Currency Optimization (choosing the best virtual currency amounts for offers and promotions).<\/p>\n

The financial terms of the acquisition \u2014 Tilting Point\u2019s first \u2014 were not disclosed. As part of the deal, Gondola CTO Andr\u00e9 Cohen is joining Tilting Point as its head of data science, while his co-founder and CEO Niklas Herriger remains involved as an executive advisor.<\/p>\n

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Tilting Point expands its user acquisition fund to $132M in annual spending<\/a><\/p>\n<\/blockquote>\n<\/div>\n

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Tilting Point announced yesterday that it has acquired Gondola, a company that aims to increase game monetization by optimizing in-game offers and video ads. Tilting Point CEO Kevin Segalla described his company\u2019s model as \u201cprogressive publishing\u201d \u2014 usually, mobile game developers start working with Tilting Point because they need help with user acquisition, and then… Read the full article…<\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[174,377],"tags":[],"class_list":["post-72041","post","type-post","status-publish","format-standard","hentry","category-games-media","category-gaming"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t