{"id":71643,"date":"2019-10-09T02:04:00","date_gmt":"2019-10-09T09:04:00","guid":{"rendered":"http:\/\/www.taterboy.com\/blog\/2019\/10\/fears-about-user-research\/"},"modified":"2019-10-09T02:04:00","modified_gmt":"2019-10-09T09:04:00","slug":"fears-about-user-research","status":"publish","type":"post","link":"https:\/\/www.taterboy.com\/blog\/2019\/10\/fears-about-user-research\/","title":{"rendered":"Fears About User Research"},"content":{"rendered":"<p class=\"author\">By <a href=\"https:\/\/www.uxmatters.com\/authors\/archives\/2009\/10\/jim_ross.php\">Jim Ross<\/a><\/p>\n<p>As  Halloween approaches, I thought it would be fun to write about a scary subject: user research! User researchers can sometimes be a fearful, neurotic bunch, and user research can be a scary business for newcomers and even those with years of experience.<\/p>\n<p class=\"sub-p\">Perhaps some might find user research scary because it has often been misunderstood, devalued, and viewed with skepticism. User researchers have struggled to prove our value and to prevent user research from being the first thing cut from projects to save time and money. We always feel that we must work hard to prove our worth and overcome these doubts. <a href=\"https:\/\/www.uxmatters.com\/mt\/archives\/2019\/10\/fears-about-user-research.php\" class=\"read_more_link\">Read More<\/a><\/p>\n<p class=\"wpematico_credit\"><small>Powered by <a href=\"http:\/\/www.wpematico.com\" target=\"_blank\">WPeMatico<\/a><\/small><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Jim Ross As Halloween approaches, I thought it would be fun to write about a scary subject: user research! User researchers can sometimes be a fearful, neurotic bunch, and user research can be a scary business for newcomers and even those with years of experience. Perhaps some might find user research scary because it&#8230;<a class=\"moretag\" href=\"https:\/\/www.taterboy.com\/blog\/2019\/10\/fears-about-user-research\/\"> Read the full article&#8230;<\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[371],"tags":[],"class_list":["post-71643","post","type-post","status-publish","format-standard","hentry","category-user-experience"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"By Jim Ross As Halloween approaches, I thought it would be fun to write about a scary subject: user research! 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Perhaps some might find user research scary because it\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Guest Contribution\"\/>\n\t<meta name=\"keywords\" content=\"user experience\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.taterboy.com\/blog\/2019\/10\/fears-about-user-research\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.0.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Design for Immersive Technologies | User Experience for Games, Virtual Reality (VR) and Augmented\/Mixed Reality (AR\/MR)\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Fears About User Research | Design for Immersive Technologies\" \/>\n\t\t<meta property=\"og:description\" content=\"By Jim Ross As Halloween approaches, I thought it would be fun to write about a scary subject: user research! User researchers can sometimes be a fearful, neurotic bunch, and user research can be a scary business for newcomers and even those with years of experience. Perhaps some might find user research scary because it\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/www.taterboy.com\/blog\/2019\/10\/fears-about-user-research\/\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2019-10-09T09:04:00+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2019-10-09T09:04:00+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Fears About User Research | Design for Immersive Technologies\" \/>\n\t\t<meta name=\"twitter:description\" content=\"By Jim Ross As Halloween approaches, I thought it would be fun to write about a scary subject: user research! 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