{"id":69650,"date":"2019-08-22T03:09:21","date_gmt":"2019-08-22T10:09:21","guid":{"rendered":"http:\/\/www.taterboy.com\/blog\/2019\/08\/ninjas-first-book-isnt-literature-its-a-brand-extension\/"},"modified":"2019-08-22T03:09:21","modified_gmt":"2019-08-22T10:09:21","slug":"ninjas-first-book-isnt-literature-its-a-brand-extension","status":"publish","type":"post","link":"https:\/\/www.taterboy.com\/blog\/2019\/08\/ninjas-first-book-isnt-literature-its-a-brand-extension\/","title":{"rendered":"Ninja\u2019s first book isn\u2019t literature \u2014 it\u2019s a brand extension"},"content":{"rendered":"<p><img data-recalc-dims=\"1\" decoding=\"async\" alt=\"US-ESPORT-FORTNITE-NINJA-TWITCH-MIXER\" src=\"https:\/\/i0.wp.com\/www.taterboy.com\/blog\/wp-content\/uploads\/2019\/08\/1158938895.jpg.0.jpg?w=900\"><small>JOHANNES EISELE\/AFP\/Getty Images<\/small><\/p>\n<p>While I paged through Ninja\u2019s first book \u2014 with its few words sandwiched between high-gloss promotional photos and charts \u2014 I got the distinct feeling that I was consuming something from the future. The book, <em>Get Good: My Ultimate Guide to Gaming,<\/em> is itself gamified; it has a progress bar, for example, near the page numbers that\u2019s akin to the one under most videos online. The text is big and <em>pops<\/em>, as they say, and the pages are broken up with the kind of interesting graphic design that you used to find inside of books at Urban Outfitters. Scattered throughout are shoutouts to Red Bull, his main sponsor.<\/p>\n<p>As Ninja, the first celebrity gamer, Tyler Blevins has played <em>Fortnite <\/em>with Drake, made millions of dollars off streaming his gameplay&#8230;<\/p>\n<p>\n    <a href=\"https:\/\/www.theverge.com\/2019\/8\/21\/20825706\/ninja-book-get-good-celebrity-gamer-tyler-blevins-fortnite\">Continue reading\u2026<\/a>\n  <\/p>\n<p class=\"wpematico_credit\"><small>Powered by <a href=\"http:\/\/www.wpematico.com\" target=\"_blank\">WPeMatico<\/a><\/small><\/p>\n","protected":false},"excerpt":{"rendered":"<p>JOHANNES EISELE\/AFP\/Getty Images While I paged through Ninja\u2019s first book \u2014 with its few words sandwiched between high-gloss promotional photos and charts \u2014 I got the distinct feeling that I was consuming something from the future. The book, Get Good: My Ultimate Guide to Gaming, is itself gamified; it has a progress bar, for example,&#8230;<a class=\"moretag\" href=\"https:\/\/www.taterboy.com\/blog\/2019\/08\/ninjas-first-book-isnt-literature-its-a-brand-extension\/\"> Read the full article&#8230;<\/a><\/p>\n","protected":false},"author":4,"featured_media":69651,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[174,377],"tags":[],"class_list":["post-69650","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-games-media","category-gaming"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"JOHANNES EISELE\/AFP\/Getty Images While I paged through Ninja\u2019s first book \u2014 with its few words sandwiched between high-gloss promotional photos and charts \u2014 I got the distinct feeling that I was consuming something from the future. 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