Netflix\u2019s Chris Lee, director of interactive games, confirmed<\/a> on a panel at E3 that there would be more crossover goodness after fans noticed the Scoops Ahoy ice cream store, which is the same name of the ice cream parlor in the show, in the Fortnite Mega Mall. Today, portals (that look like the ones leading to the Upside Down in the show) were also added to the Mega Mall.<\/p>\n Here’s what it looks like when you enter the Portals\u2026 pic.twitter.com\/PZskPcXq9u<\/a><\/p>\n \u2014 FortniteMaster | Stats, Guides, Esports, News (@FNMasterCom) July 3, 2019<\/a><\/p>\n<\/blockquote>\n<\/div>\n These portals don\u2019t actually transport you to the Upside Down, but rather to a separate shop in the Mega Mall.<\/p>\n Based on Fortnite\u2019s past collaborations \u2014 the game did an in-game promo with Avengers: Endgame, Avengers: Infinity War\u00a0and John Wick 3, to name a few \u2014 we can expect to see plenty more Stranger Things content on The Island starting tomorrow.<\/p>\n Fortnite has a growing revenue opportunity from these types of native advertising\/marketing promotions. The Verge<\/a> cites analyst firm SuperAnalytics<\/a> in saying that Epic earned $2.4 billion in 2018, estimating the revenue earned from in-game purchases and BattlePass subscriptions. There was no mention of advertising revenue, however, which seems to be a growing segment for the company.<\/p>\n And let\u2019s not forget, Netflix considers Fortnite to be bigger competition than HBO or Hulu<\/a>. So it\u2019s no surprise then, maybe, that Netflix is heading on over to The Island to promote one of its most popular original series this July 4 holiday.<\/p>\n Powered by WPeMatico<\/a><\/small><\/p>\n","protected":false},"excerpt":{"rendered":" This summer has blessed us with a wealth of awesome television options, from Big Little Lies to Chernobyl to The Handmaid\u2019s Tale. And the good times keep rollin\u2019. Tomorrow, Stranger Things Season 3 drops on Netflix. To celebrate, it would appear that Epic Games is adding portals in Fortnite\u2019s Mega Mall. Netflix\u2019s Chris Lee, director… Read the full article…<\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[174,377],"tags":[],"class_list":["post-67749","post","type-post","status-publish","format-standard","hentry","category-games-media","category-gaming"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n
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