{"id":62380,"date":"2019-03-26T02:35:34","date_gmt":"2019-03-26T09:35:34","guid":{"rendered":"http:\/\/www.taterboy.com\/blog\/2019\/03\/apple-card-is-this-apples-sleekest-design-yet\/"},"modified":"2019-03-26T02:35:34","modified_gmt":"2019-03-26T09:35:34","slug":"apple-card-is-this-apples-sleekest-design-yet","status":"publish","type":"post","link":"https:\/\/www.taterboy.com\/blog\/2019\/03\/apple-card-is-this-apples-sleekest-design-yet\/","title":{"rendered":"Apple Card: Is this Apple’s sleekest design yet?"},"content":{"rendered":"

We’re used to see complex, shiny new devices unveiled at Apple launches. But at tonight’s event there was something different on the cards. Literally. The Apple Card: a new service built into the Apple Wallet app on iPhone, which aims to help people better manage their finances.\u00a0<\/p>\n

But it wasn’t just what the card can do (and we should note here that what we’re told it can do is pretty darn impressive) that got the audience excited. Not only a next-gen digital credit card built in to the iPhone, the Apple Card will be available as a tangible product too. But what’s the big deal? It’s just a credit card, right? Wrong \u2013\u00a0this is Apple. And this credit card design is unlike any we’ve ever seen before.\u00a0<\/p>\n

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It’s the most beautifully designed card ever<\/p>

Jennifer Bailey, Apple Pay Vice Presiden<\/cite><\/figcaption><\/blockquote>\n<\/figure>\n

Gone are the features you so naturally associate with a credit card \u2013 card number, security code, expiration date or signature. Instead the luxury titanium card, in Apple’s signature white, simply has the owner’s name laser-etched on the surface, alongside an Apple logo and microchip containing all the details you need to make a payment. One the reverse, simply the names of Apple’s partners on this project: Goldman Sachs and Mastercard.\u00a0It is, as far as credit cards go, a thing of simplistic beauty.\u00a0<\/p>\n

“It’s the most beautifully designed card ever,” says Apple\u2019s vice president of Apple Pay, Jennifer Bailey. We know, we know, Apple is known for its sleek, sophisticated designs, certainly in recent years. So why the excitement? Well, we’re not entirely sure, but there’s something about this elegant, minimal design that we can’t help but be hugely impressed by.\u00a0<\/p>\n

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Goldman Sachs and Mastercard logos laser-etched on the reverse of the Apple Card. Image credit: Apple<\/p>\n<\/figcaption><\/figure>\n

Maybe it is, in part, due to the fact that despite its simple appearance, this stripped back design packs an impressive punch in terms of capability. Paired with Apple Pay, it allows users to manage their accounts directly through their iPhone. It also uses machine learning to colour code spend by category and location, as well as generate weekly and monthly reports to help users better understand their outgoings. It is also reportedly going to have lower than average interest rates, no late fees and up to 2 percent cash back on every purchase.\u00a0<\/p>\n