{"id":59662,"date":"2019-02-01T01:45:07","date_gmt":"2019-02-01T08:45:07","guid":{"rendered":"http:\/\/www.taterboy.com\/blog\/2019\/02\/nintendo-focused-on-expanding-the-reach-of-its-ip\/"},"modified":"2019-02-01T01:45:07","modified_gmt":"2019-02-01T08:45:07","slug":"nintendo-focused-on-expanding-the-reach-of-its-ip","status":"publish","type":"post","link":"https:\/\/www.taterboy.com\/blog\/2019\/02\/nintendo-focused-on-expanding-the-reach-of-its-ip\/","title":{"rendered":"Nintendo Focused on Expanding the Reach of Its IP"},"content":{"rendered":"<p>Nintendo is focused on expanding the reach of its IP by &#8220;actively leveraging the worldwide ubiquity of smart devices and on <\/p>\n<p> IP expansion business, which includes theme parks, video content, and character merchandising.&#8221;\n<\/p>\n<p>During <a href=\"https:\/\/www.nintendo.co.jp\/ir\/pdf\/2019\/190201_2e.pdf\" target=\"_blank\">Nintendo&#8217;s financial results briefing,<\/a> Nintendo president Shuntaro Furukawa discussed how Nintendo has evolved its strategy of &#8220;gaming population expansion&#8221; during the Nintendo DS and Wii era to its new focus to &#8220;expand the number of people who have access to Nintendo IP.&#8221;\n<\/p>\n<p>Nintendo&#8217;s &#8220;gaming population expansion&#8221; strategy was adopted due to a preconceived notion that &#8220;games were only for a select group of fans,&#8221; and it wanted to ensure everyone could game, &#8220;regardless of age, gender, or gaming experience.&#8221;\n<\/p>\n<p><a href=\"http:\/\/www.ign.com\/articles\/2019\/01\/31\/nintendo-focused-on-expanding-the-reach-of-its-ip\">Continue reading\u2026<\/a><\/p>\n<p class=\"wpematico_credit\"><small>Powered by <a href=\"http:\/\/www.wpematico.com\" target=\"_blank\">WPeMatico<\/a><\/small><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nintendo is focused on expanding the reach of its IP by &#8220;actively leveraging the worldwide ubiquity of smart devices and on IP expansion business, which includes theme parks, video content, and character merchandising.&#8221; During Nintendo&#8217;s financial results briefing, Nintendo president Shuntaro Furukawa discussed how Nintendo has evolved its strategy of &#8220;gaming population expansion&#8221; during the&#8230;<a class=\"moretag\" href=\"https:\/\/www.taterboy.com\/blog\/2019\/02\/nintendo-focused-on-expanding-the-reach-of-its-ip\/\"> Read the full article&#8230;<\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[174,377],"tags":[],"class_list":["post-59662","post","type-post","status-publish","format-standard","hentry","category-games-media","category-gaming"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.0.1 - aioseo.com -->\n\t<meta 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