{"id":57953,"date":"2018-12-29T04:18:51","date_gmt":"2018-12-29T11:18:51","guid":{"rendered":"http:\/\/www.taterboy.com\/blog\/2018\/12\/will-pwas-replace-native-mobile-apps\/"},"modified":"2018-12-29T04:18:51","modified_gmt":"2018-12-29T11:18:51","slug":"will-pwas-replace-native-mobile-apps","status":"publish","type":"post","link":"https:\/\/www.taterboy.com\/blog\/2018\/12\/will-pwas-replace-native-mobile-apps\/","title":{"rendered":"Will PWAs Replace Native Mobile Apps?"},"content":{"rendered":"<link rel=\"canonical\" href=\"https:\/\/www.smashingmagazine.com\/2018\/12\/pwa-native-mobile-apps\/\"><title>Will PWAs Replace Native Mobile Apps?<\/title><\/p>\n<article>\n<header>\n<h1>Will PWAs Replace Native Mobile Apps?<\/h1>\n<address>Suzanne Scacca<\/address>\n<p>                  <time datetime=\"2018-12-28T12:30:52+01:00\">2018-12-28T12:30:52+01:00<\/time><time datetime=\"2018-12-28T20:58:26+00:00\">2018-12-28T20:58:26+00:00<\/time><\/header>\n<p>A developer friend of mine has decided to build a progressive web app for his new company. When I asked why he opted for a PWA instead of a native app, he said:<\/p>\n<blockquote><p>\u201cBecause the PWA is the future of the web.\u201d<\/p><\/blockquote>\n<p>I thought that was an interesting sentiment. Until he mentioned it, I was of a similar mindset as Aaron Gustafson when he discussed <a href=\"https:\/\/www.smashingmagazine.com\/2018\/02\/native-and-pwa-choices-not-challengers\/\">the battle between the native app and PWA<\/a>. In other words, I thought it really just came down to choice; not whether one was better than the other.<\/p>\n<p>Now that the idea has been planted, though, I can\u2019t help but notice a bunch of people proclaiming their support for the PWA over the native app. Not only that, many of them have gone as far as to say that the PWA will replace the native app entirely.<\/p>\n<p>I\u2019d like to see if that argument holds any water.<\/p>\n<div>\n<h4>An Extensive Guide To PWAs<\/h4>\n<p>Progressive Web Applications are more of a methodology that involves a combination of technologies to make powerful web applications.  <a href=\"https:\/\/www.smashingmagazine.com\/2018\/11\/guide-pwa-progressive-web-applications\/\">Tell me more about PWAs\u00a0?<\/a><\/p>\n<\/div>\n<h3>Will PWAs Replace Native Apps?<\/h3>\n<p>I\u2019m going to go ahead and answer that question right now:<\/p>\n<blockquote><p>\u201cYes, but not for everyone.\u201d<\/p><\/blockquote>\n<p>Here\u2019s the way I see it:<\/p>\n<p><strong>The mobile web<\/strong> has definitely improved from where it was just a couple years ago. It\u2019s very rare to run into a website that isn\u2019t 100% responsive in design. That said, I don\u2019t think many mobile websites are 100% mobile-first in design (which I recently hinted at when talking about <a href=\"https:\/\/www.smashingmagazine.com\/2018\/12\/elements-ditch-repurpose-mobile\/\">ditching design elements<\/a> instead of acquiring more in 2019).<\/p>\n<p>I think for an experience to be truly mobile-first, it would need to be faster and have an app shell. Which is exactly what <strong>a PWA<\/strong> offers.<\/p>\n<p>While <strong>native apps<\/strong> may provide a superior experience (mostly) to other mobile experiences, I just don\u2019t see a valid reason to spend that amount of money and time to build and manage one\u2026 unless your app sits in the top 20 of your category in an app store.<\/p>\n<p>Let me break down the logic I used to come to this decision.<\/p>\n<aside data-audience=\"non-subscriber\" data-remove=\"true\">\n<div>\n<div>\n<p>\n              Our new book, in which Alla Kholmatova explores<br \/>\n              how to create <strong>effective and maintainable design systems<\/strong> to design great digital products. Meet <strong><a href=\"https:\/\/www.smashingmagazine.com\/printed-books\/design-systems\/\">Design Systems<\/a><\/strong>, with common traps, gotchas and the lessons Alla has learned over the years.\n          <\/p>\n<p>          <a href=\"https:\/\/smashed.by\/uxpaneldsbook\"><br \/>\n          <button><br \/>\n            Table of Contents\u00a0?<br \/>\n          <\/button><br \/>\n        <\/a>\n      <\/div>\n<div>\n        <a href=\"https:\/\/smashed.by\/uxpaneldsbook\"><\/p>\n<div>\n          <img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.taterboy.com\/blog\/wp-content\/uploads\/2018\/12\/design-systems-hardcover-book-1.png?w=900\"><\/div>\n<p>      <\/a>\n      <\/div>\n<\/p><\/div>\n<\/aside>\n<h4>Reason #1: Mobile Web Is Lagging<\/h4>\n<p>comScore\u2019s <a href=\"https:\/\/www.comscore.com\/Insights\/Presentations-and-Whitepapers\/2018\/Global-Digital-Future-in-Focus-2018\">Global Digital Future in Focus report<\/a> from 2018 makes this point painfully clear:<\/p>\n<figure><a href=\"https:\/\/i0.wp.com\/cloud.netlifyusercontent.com\/assets\/344dbf88-fdf9-42bb-adb4-46f01eedd629\/4401052b-487f-4349-a901-5fbe018b4a6f\/9-will-pwas-replace-native-mobile-apps.png?ssl=1\"><br \/>\n\t\t<img data-recalc-dims=\"1\" decoding=\"async\" srcset=\"http:\/\/www.taterboy.com\/blog\/wp-content\/uploads\/2018\/12\/9-will-pwas-replace-native-mobile-apps.png 400w,\n\t\t\t        https:\/\/res.cloudinary.com\/indysigner\/image\/fetch\/f_auto,q_auto\/w_800\/https:\/\/cloud.netlifyusercontent.com\/assets\/344dbf88-fdf9-42bb-adb4-46f01eedd629\/4401052b-487f-4349-a901-5fbe018b4a6f\/9-will-pwas-replace-native-mobile-apps.png 800w,\n\t\t\t        https:\/\/res.cloudinary.com\/indysigner\/image\/fetch\/f_auto,q_auto\/w_1200\/https:\/\/cloud.netlifyusercontent.com\/assets\/344dbf88-fdf9-42bb-adb4-46f01eedd629\/4401052b-487f-4349-a901-5fbe018b4a6f\/9-will-pwas-replace-native-mobile-apps.png 1200w,\n\t\t\t        https:\/\/res.cloudinary.com\/indysigner\/image\/fetch\/f_auto,q_auto\/w_1600\/https:\/\/cloud.netlifyusercontent.com\/assets\/344dbf88-fdf9-42bb-adb4-46f01eedd629\/4401052b-487f-4349-a901-5fbe018b4a6f\/9-will-pwas-replace-native-mobile-apps.png 1600w,\n\t\t\t        https:\/\/res.cloudinary.com\/indysigner\/image\/fetch\/f_auto,q_auto\/w_2000\/https:\/\/cloud.netlifyusercontent.com\/assets\/344dbf88-fdf9-42bb-adb4-46f01eedd629\/4401052b-487f-4349-a901-5fbe018b4a6f\/9-will-pwas-replace-native-mobile-apps.png 2000w\" src=\"https:\/\/i0.wp.com\/www.taterboy.com\/blog\/wp-content\/uploads\/2018\/12\/9-will-pwas-replace-native-mobile-apps.png?w=900\" sizes=\"100vw\" alt=\"comScore 2018 mobile web vs. app\"><\/a><figcaption>\n\t\t\tcomScore 2018 report shows use of mobile web vs. mobile apps (Image source: <a href=\"https:\/\/www.comscore.com\/Insights\/Presentations-and-Whitepapers\/2018\/Global-Digital-Future-in-Focus-2018\">comScore<\/a>) (<a href=\"https:\/\/cloud.netlifyusercontent.com\/assets\/344dbf88-fdf9-42bb-adb4-46f01eedd629\/4401052b-487f-4349-a901-5fbe018b4a6f\/9-will-pwas-replace-native-mobile-apps.png\">Large preview<\/a>)<br \/>\n\t\t<\/figcaption><\/figure>\n<p>That said, I don\u2019t believe native apps will make mobile websites disappear. I also don\u2019t believe this point counteracts the argument I\u2019m attempting to make today. If this data demonstrates anything, it\u2019s that mobile users strongly prefer the experience of interacting with a digital property through an app interface.<\/p>\n<p>Web developers recognize this preference as well, as this <a href=\"https:\/\/jaxenter.com\/react-native-tool-native-vs-pwa-poll-150667.html\">survey from JAXenter<\/a> demonstrates:<\/p>\n<figure><a href=\"https:\/\/i0.wp.com\/cloud.netlifyusercontent.com\/assets\/344dbf88-fdf9-42bb-adb4-46f01eedd629\/96c7279c-cff6-42ad-bb24-4c774ad83f9d\/13-will-pwas-replace-native-mobile-apps.png?ssl=1\"><br \/>\n\t\t<img data-recalc-dims=\"1\" decoding=\"async\" srcset=\"http:\/\/www.taterboy.com\/blog\/wp-content\/uploads\/2018\/12\/13-will-pwas-replace-native-mobile-apps.png 400w,\n\t\t\t        https:\/\/res.cloudinary.com\/indysigner\/image\/fetch\/f_auto,q_auto\/w_800\/https:\/\/cloud.netlifyusercontent.com\/assets\/344dbf88-fdf9-42bb-adb4-46f01eedd629\/96c7279c-cff6-42ad-bb24-4c774ad83f9d\/13-will-pwas-replace-native-mobile-apps.png 800w,\n\t\t\t        https:\/\/res.cloudinary.com\/indysigner\/image\/fetch\/f_auto,q_auto\/w_1200\/https:\/\/cloud.netlifyusercontent.com\/assets\/344dbf88-fdf9-42bb-adb4-46f01eedd629\/96c7279c-cff6-42ad-bb24-4c774ad83f9d\/13-will-pwas-replace-native-mobile-apps.png 1200w,\n\t\t\t        https:\/\/res.cloudinary.com\/indysigner\/image\/fetch\/f_auto,q_auto\/w_1600\/https:\/\/cloud.netlifyusercontent.com\/assets\/344dbf88-fdf9-42bb-adb4-46f01eedd629\/96c7279c-cff6-42ad-bb24-4c774ad83f9d\/13-will-pwas-replace-native-mobile-apps.png 1600w,\n\t\t\t        https:\/\/res.cloudinary.com\/indysigner\/image\/fetch\/f_auto,q_auto\/w_2000\/https:\/\/cloud.netlifyusercontent.com\/assets\/344dbf88-fdf9-42bb-adb4-46f01eedd629\/96c7279c-cff6-42ad-bb24-4c774ad83f9d\/13-will-pwas-replace-native-mobile-apps.png 2000w\" src=\"https:\/\/i0.wp.com\/www.taterboy.com\/blog\/wp-content\/uploads\/2018\/12\/13-will-pwas-replace-native-mobile-apps.png?w=900\" sizes=\"100vw\" alt=\"JAXenter PWA survey\"><\/a><figcaption>\n\t\t\tJAXenter developer survey about PWAs (Image source: <a href=\"https:\/\/jaxenter.com\/react-native-tool-native-vs-pwa-poll-150667.html\">JAXenter<\/a>) (<a href=\"https:\/\/cloud.netlifyusercontent.com\/assets\/344dbf88-fdf9-42bb-adb4-46f01eedd629\/96c7279c-cff6-42ad-bb24-4c774ad83f9d\/13-will-pwas-replace-native-mobile-apps.png\">Large preview<\/a>)<br \/>\n\t\t<\/figcaption><\/figure>\n<p>So, although the mobile web browser has proven to be the less preferred interface through which someone views a website, I don\u2019t think that\u2019ll be the case for much longer as more businesses build PWAs.<\/p>\n<p>The PWA takes all of the things users love about native apps \u2014 the app shell, offline access, telephony features, an always-present navigation bar and so on \u2014 and gives users a more convenient means for experiencing them.<\/p>\n<p>Look at a brand like <a href=\"http:\/\/www.crabtree-evelyn.com\/\">Crabtree &#038; Evelyn<\/a>:<\/p>\n<figure><a href=\"https:\/\/i0.wp.com\/cloud.netlifyusercontent.com\/assets\/344dbf88-fdf9-42bb-adb4-46f01eedd629\/b11bd3d3-0e48-4362-9780-aa1b929bb6b1\/3-will-pwas-replace-native-mobile-apps.png?ssl=1\"><br \/>\n\t\t<img data-recalc-dims=\"1\" decoding=\"async\" srcset=\"http:\/\/www.taterboy.com\/blog\/wp-content\/uploads\/2018\/12\/3-will-pwas-replace-native-mobile-apps.png 400w,\n\t\t\t        https:\/\/res.cloudinary.com\/indysigner\/image\/fetch\/f_auto,q_auto\/w_800\/https:\/\/cloud.netlifyusercontent.com\/assets\/344dbf88-fdf9-42bb-adb4-46f01eedd629\/b11bd3d3-0e48-4362-9780-aa1b929bb6b1\/3-will-pwas-replace-native-mobile-apps.png 800w,\n\t\t\t        https:\/\/res.cloudinary.com\/indysigner\/image\/fetch\/f_auto,q_auto\/w_1200\/https:\/\/cloud.netlifyusercontent.com\/assets\/344dbf88-fdf9-42bb-adb4-46f01eedd629\/b11bd3d3-0e48-4362-9780-aa1b929bb6b1\/3-will-pwas-replace-native-mobile-apps.png 1200w,\n\t\t\t        https:\/\/res.cloudinary.com\/indysigner\/image\/fetch\/f_auto,q_auto\/w_1600\/https:\/\/cloud.netlifyusercontent.com\/assets\/344dbf88-fdf9-42bb-adb4-46f01eedd629\/b11bd3d3-0e48-4362-9780-aa1b929bb6b1\/3-will-pwas-replace-native-mobile-apps.png 1600w,\n\t\t\t        https:\/\/res.cloudinary.com\/indysigner\/image\/fetch\/f_auto,q_auto\/w_2000\/https:\/\/cloud.netlifyusercontent.com\/assets\/344dbf88-fdf9-42bb-adb4-46f01eedd629\/b11bd3d3-0e48-4362-9780-aa1b929bb6b1\/3-will-pwas-replace-native-mobile-apps.png 2000w\" src=\"https:\/\/i0.wp.com\/www.taterboy.com\/blog\/wp-content\/uploads\/2018\/12\/3-will-pwas-replace-native-mobile-apps.png?w=900\" sizes=\"100vw\" alt=\"Crabtree &#038; Evelyn PWA\"><\/a><figcaption>\n\t\t\tCrabtree &#038; Evelyn PWA example (Image source: <a href=\"http:\/\/www.crabtree-evelyn.com\/\">Crabtree &#038; Evelyn<\/a>) (<a href=\"https:\/\/cloud.netlifyusercontent.com\/assets\/344dbf88-fdf9-42bb-adb4-46f01eedd629\/b11bd3d3-0e48-4362-9780-aa1b929bb6b1\/3-will-pwas-replace-native-mobile-apps.png\">Large preview<\/a>)<br \/>\n\t\t<\/figcaption><\/figure>\n<p>This major retailer has the funds to build a native app counterpart to its website, but it\u2019s chosen not to go that route. Instead, the progressive web app experience gives mobile users the convenience of browsing the online store and making a purchase without having to leave the browser.<\/p>\n<p>Or, if they\u2019re frequent users, they can add this PWA to their home screen and treat it as they would any other app (but more on that later).<\/p>\n<p>Now, let\u2019s look at an example of a PWA that, again, has opted not to go the route of the native app. Instead, <a href=\"https:\/\/www.infobae.com\/america\/\">Infobae<\/a> has created a PWA that beats the mobile web experience:<\/p>\n<figure><a href=\"https:\/\/i0.wp.com\/cloud.netlifyusercontent.com\/assets\/344dbf88-fdf9-42bb-adb4-46f01eedd629\/4cac4628-c1c7-440f-8052-8630fa8f43ee\/7-will-pwas-replace-native-mobile-apps.png?ssl=1\"><br \/>\n\t\t<img data-recalc-dims=\"1\" decoding=\"async\" srcset=\"http:\/\/www.taterboy.com\/blog\/wp-content\/uploads\/2018\/12\/7-will-pwas-replace-native-mobile-apps.png 400w,\n\t\t\t        https:\/\/res.cloudinary.com\/indysigner\/image\/fetch\/f_auto,q_auto\/w_800\/https:\/\/cloud.netlifyusercontent.com\/assets\/344dbf88-fdf9-42bb-adb4-46f01eedd629\/4cac4628-c1c7-440f-8052-8630fa8f43ee\/7-will-pwas-replace-native-mobile-apps.png 800w,\n\t\t\t        https:\/\/res.cloudinary.com\/indysigner\/image\/fetch\/f_auto,q_auto\/w_1200\/https:\/\/cloud.netlifyusercontent.com\/assets\/344dbf88-fdf9-42bb-adb4-46f01eedd629\/4cac4628-c1c7-440f-8052-8630fa8f43ee\/7-will-pwas-replace-native-mobile-apps.png 1200w,\n\t\t\t        https:\/\/res.cloudinary.com\/indysigner\/image\/fetch\/f_auto,q_auto\/w_1600\/https:\/\/cloud.netlifyusercontent.com\/assets\/344dbf88-fdf9-42bb-adb4-46f01eedd629\/4cac4628-c1c7-440f-8052-8630fa8f43ee\/7-will-pwas-replace-native-mobile-apps.png 1600w,\n\t\t\t        https:\/\/res.cloudinary.com\/indysigner\/image\/fetch\/f_auto,q_auto\/w_2000\/https:\/\/cloud.netlifyusercontent.com\/assets\/344dbf88-fdf9-42bb-adb4-46f01eedd629\/4cac4628-c1c7-440f-8052-8630fa8f43ee\/7-will-pwas-replace-native-mobile-apps.png 2000w\" src=\"https:\/\/i0.wp.com\/www.taterboy.com\/blog\/wp-content\/uploads\/2018\/12\/7-will-pwas-replace-native-mobile-apps.png?w=900\" sizes=\"100vw\" alt=\"Infobae PWA\"><\/a><figcaption>\n\t\t\tInfobae PWA example (Image source: <a href=\"https:\/\/www.infobae.com\/america\/\">Infobae<\/a>) (<a href=\"https:\/\/cloud.netlifyusercontent.com\/assets\/344dbf88-fdf9-42bb-adb4-46f01eedd629\/4cac4628-c1c7-440f-8052-8630fa8f43ee\/7-will-pwas-replace-native-mobile-apps.png\">Large preview<\/a>)<br \/>\n\t\t<\/figcaption><\/figure>\n<p><a href=\"https:\/\/developers.google.com\/web\/showcase\/2017\/infobae\">According to Google data<\/a>, the Infobae PWA has:<\/p>\n<ul>\n<li>A 5% bounce rate. The mobile web was 51%.<\/li>\n<li>Sessions that are 230% longer than they were on mobile web.<\/li>\n<li>Over three times more pages viewed per session than the mobile web.<\/li>\n<\/ul>\n<p>So, if you\u2019re worried that the PWA won\u2019t cut it as an alternative to the mobile web, you can stop right there. There are clear benefits to building a PWA.<\/p>\n<div><\/div>\n<h4>Reason #2: Native App Stores Are Overflowing<\/h4>\n<p>Native apps have a lot of competition in the native app stores \u2014 many of which are heavy hitters that mobile users are all too familiar with. If your intention is to launch an app in an already congested space, is the app store really the best place for it?<\/p>\n<p><a href=\"https:\/\/www.comscore.com\/Insights\/Presentations-and-Whitepapers\/2018\/Global-Digital-Future-in-Focus-2018\">comScore<\/a>\u2019s report breaks down the top 5 apps based on reach:<\/p>\n<figure><a href=\"https:\/\/i0.wp.com\/cloud.netlifyusercontent.com\/assets\/344dbf88-fdf9-42bb-adb4-46f01eedd629\/56b3e6fc-73ef-4608-8adf-0370929738a0\/6-will-pwas-replace-native-mobile-apps.png?ssl=1\"><br \/>\n\t\t<img data-recalc-dims=\"1\" decoding=\"async\" srcset=\"http:\/\/www.taterboy.com\/blog\/wp-content\/uploads\/2018\/12\/6-will-pwas-replace-native-mobile-apps.png 400w,\n\t\t\t        https:\/\/res.cloudinary.com\/indysigner\/image\/fetch\/f_auto,q_auto\/w_800\/https:\/\/cloud.netlifyusercontent.com\/assets\/344dbf88-fdf9-42bb-adb4-46f01eedd629\/56b3e6fc-73ef-4608-8adf-0370929738a0\/6-will-pwas-replace-native-mobile-apps.png 800w,\n\t\t\t        https:\/\/res.cloudinary.com\/indysigner\/image\/fetch\/f_auto,q_auto\/w_1200\/https:\/\/cloud.netlifyusercontent.com\/assets\/344dbf88-fdf9-42bb-adb4-46f01eedd629\/56b3e6fc-73ef-4608-8adf-0370929738a0\/6-will-pwas-replace-native-mobile-apps.png 1200w,\n\t\t\t        https:\/\/res.cloudinary.com\/indysigner\/image\/fetch\/f_auto,q_auto\/w_1600\/https:\/\/cloud.netlifyusercontent.com\/assets\/344dbf88-fdf9-42bb-adb4-46f01eedd629\/56b3e6fc-73ef-4608-8adf-0370929738a0\/6-will-pwas-replace-native-mobile-apps.png 1600w,\n\t\t\t        https:\/\/res.cloudinary.com\/indysigner\/image\/fetch\/f_auto,q_auto\/w_2000\/https:\/\/cloud.netlifyusercontent.com\/assets\/344dbf88-fdf9-42bb-adb4-46f01eedd629\/56b3e6fc-73ef-4608-8adf-0370929738a0\/6-will-pwas-replace-native-mobile-apps.png 2000w\" src=\"https:\/\/i0.wp.com\/www.taterboy.com\/blog\/wp-content\/uploads\/2018\/12\/6-will-pwas-replace-native-mobile-apps.png?w=900\" sizes=\"100vw\" alt=\"comScore top 5 apps\"><\/a><figcaption>\n\t\t\tcomScore data on the top 5 apps by reach in 2018 (Image source: <a href=\"https:\/\/www.comscore.com\/Insights\/Presentations-and-Whitepapers\/2018\/Global-Digital-Future-in-Focus-2018\">comScore<\/a>) (<a href=\"https:\/\/cloud.netlifyusercontent.com\/assets\/344dbf88-fdf9-42bb-adb4-46f01eedd629\/56b3e6fc-73ef-4608-8adf-0370929738a0\/6-will-pwas-replace-native-mobile-apps.png\">Large preview<\/a>)<br \/>\n\t\t<\/figcaption><\/figure>\n<p>As you can see, the top 5 apps tend to be dominated by the same mobile apps, no matter what part of the world mobile users are located in.<\/p>\n<p>What you might be thinking is, \u201cBut what if my app has a unique edge? Isn\u2019t that enough to dominate our niche?\u201d<\/p>\n<p>I could see that, especially if your app is targeted to region-specific mobile users. Then again, you have to consider what sort of app types perform well with mobile app users.<\/p>\n<p>comScore breaks down this point:<\/p>\n<figure><a href=\"https:\/\/i0.wp.com\/cloud.netlifyusercontent.com\/assets\/344dbf88-fdf9-42bb-adb4-46f01eedd629\/fba4b726-7711-4ea1-a2ba-97bdde4bfd8c\/2-will-pwas-replace-native-mobile-apps.png?ssl=1\"><br \/>\n\t\t<img data-recalc-dims=\"1\" decoding=\"async\" srcset=\"http:\/\/www.taterboy.com\/blog\/wp-content\/uploads\/2018\/12\/2-will-pwas-replace-native-mobile-apps.png 400w,\n\t\t\t        https:\/\/res.cloudinary.com\/indysigner\/image\/fetch\/f_auto,q_auto\/w_800\/https:\/\/cloud.netlifyusercontent.com\/assets\/344dbf88-fdf9-42bb-adb4-46f01eedd629\/fba4b726-7711-4ea1-a2ba-97bdde4bfd8c\/2-will-pwas-replace-native-mobile-apps.png 800w,\n\t\t\t        https:\/\/res.cloudinary.com\/indysigner\/image\/fetch\/f_auto,q_auto\/w_1200\/https:\/\/cloud.netlifyusercontent.com\/assets\/344dbf88-fdf9-42bb-adb4-46f01eedd629\/fba4b726-7711-4ea1-a2ba-97bdde4bfd8c\/2-will-pwas-replace-native-mobile-apps.png 1200w,\n\t\t\t        https:\/\/res.cloudinary.com\/indysigner\/image\/fetch\/f_auto,q_auto\/w_1600\/https:\/\/cloud.netlifyusercontent.com\/assets\/344dbf88-fdf9-42bb-adb4-46f01eedd629\/fba4b726-7711-4ea1-a2ba-97bdde4bfd8c\/2-will-pwas-replace-native-mobile-apps.png 1600w,\n\t\t\t        https:\/\/res.cloudinary.com\/indysigner\/image\/fetch\/f_auto,q_auto\/w_2000\/https:\/\/cloud.netlifyusercontent.com\/assets\/344dbf88-fdf9-42bb-adb4-46f01eedd629\/fba4b726-7711-4ea1-a2ba-97bdde4bfd8c\/2-will-pwas-replace-native-mobile-apps.png 2000w\" src=\"https:\/\/i0.wp.com\/www.taterboy.com\/blog\/wp-content\/uploads\/2018\/12\/2-will-pwas-replace-native-mobile-apps.png?w=900\" sizes=\"100vw\" alt=\"comScore total app minute share\"><\/a><figcaption>\n\t\t\tcomScore data on share of total app minutes (Image source: <a href=\"https:\/\/www.comscore.com\/Insights\/Presentations-and-Whitepapers\/2018\/Global-Digital-Future-in-Focus-2018\">comScore<\/a>) (<a href=\"https:\/\/cloud.netlifyusercontent.com\/assets\/344dbf88-fdf9-42bb-adb4-46f01eedd629\/fba4b726-7711-4ea1-a2ba-97bdde4bfd8c\/2-will-pwas-replace-native-mobile-apps.png\">Large preview<\/a>)<br \/>\n\t\t<\/figcaption><\/figure>\n<p>Roughly 70% to 80% of all time spent in mobile apps goes to four categories:<\/p>\n<ul>\n<li>Entertainment (like YouTube);<\/li>\n<li>Social media (like Facebook);<\/li>\n<li>Instant messaging (like Whatsapp);<\/li>\n<li>Games (like Fortnite).<\/li>\n<\/ul>\n<p>If your app concept doesn\u2019t fall into one of those categories, is it worth all that work to place your app in the app store? While I recognize that those aren\u2019t the only kinds of apps that succeed, I just think it would be a risky and expensive gamble to make, especially if your client\u2019s business is brand new. Even then, there are so many cases of well-known entities that have opted not to compete in app stores, despite having a large enough audience or customer base to do so.<\/p>\n<p><a href=\"https:\/\/www.westelm.com\/\">West Elm<\/a> is a great example of a retailer who\u2019s done this:<\/p>\n<figure><a href=\"https:\/\/i0.wp.com\/cloud.netlifyusercontent.com\/assets\/344dbf88-fdf9-42bb-adb4-46f01eedd629\/e7fefd4f-5d94-4bdc-ac5a-eece8e51c054\/4-will-pwas-replace-native-mobile-apps.png?ssl=1\"><br \/>\n\t\t<img data-recalc-dims=\"1\" decoding=\"async\" srcset=\"http:\/\/www.taterboy.com\/blog\/wp-content\/uploads\/2018\/12\/4-will-pwas-replace-native-mobile-apps.png 400w,\n\t\t\t        https:\/\/res.cloudinary.com\/indysigner\/image\/fetch\/f_auto,q_auto\/w_800\/https:\/\/cloud.netlifyusercontent.com\/assets\/344dbf88-fdf9-42bb-adb4-46f01eedd629\/e7fefd4f-5d94-4bdc-ac5a-eece8e51c054\/4-will-pwas-replace-native-mobile-apps.png 800w,\n\t\t\t        https:\/\/res.cloudinary.com\/indysigner\/image\/fetch\/f_auto,q_auto\/w_1200\/https:\/\/cloud.netlifyusercontent.com\/assets\/344dbf88-fdf9-42bb-adb4-46f01eedd629\/e7fefd4f-5d94-4bdc-ac5a-eece8e51c054\/4-will-pwas-replace-native-mobile-apps.png 1200w,\n\t\t\t        https:\/\/res.cloudinary.com\/indysigner\/image\/fetch\/f_auto,q_auto\/w_1600\/https:\/\/cloud.netlifyusercontent.com\/assets\/344dbf88-fdf9-42bb-adb4-46f01eedd629\/e7fefd4f-5d94-4bdc-ac5a-eece8e51c054\/4-will-pwas-replace-native-mobile-apps.png 1600w,\n\t\t\t        https:\/\/res.cloudinary.com\/indysigner\/image\/fetch\/f_auto,q_auto\/w_2000\/https:\/\/cloud.netlifyusercontent.com\/assets\/344dbf88-fdf9-42bb-adb4-46f01eedd629\/e7fefd4f-5d94-4bdc-ac5a-eece8e51c054\/4-will-pwas-replace-native-mobile-apps.png 2000w\" src=\"https:\/\/i0.wp.com\/www.taterboy.com\/blog\/wp-content\/uploads\/2018\/12\/4-will-pwas-replace-native-mobile-apps.png?w=900\" sizes=\"100vw\" alt=\"West Elm PWA\"><\/a><figcaption>\n\t\t\tThe West Elm PWA (Image source: <a href=\"https:\/\/www.westelm.com\/\">West Elm<\/a>) (<a href=\"https:\/\/cloud.netlifyusercontent.com\/assets\/344dbf88-fdf9-42bb-adb4-46f01eedd629\/e7fefd4f-5d94-4bdc-ac5a-eece8e51c054\/4-will-pwas-replace-native-mobile-apps.png\">Large preview<\/a>)<br \/>\n\t\t<\/figcaption><\/figure>\n<p>If you look in the app stores, you\u2019ll find that West Elm has developed two native apps. One is for registries. This makes sense as a mobile app could be conducive to tagging and tracking registry items. It also has one for the West Elm card. If someone is a frequent enough shopper, this type of app might make sense as well.<\/p>\n<p>That said, neither of these native apps is popular with users (at least not in terms of quantity of reviews). So, it was a smart and economical move by West Elm to keep its main shopping interface in the PWA.<\/p>\n<div><\/div>\n<h4>Reason #3: PWAs Rank In Search<\/h4>\n<p>On a related note, progressive web apps come with the added benefit of ranking in search engines. There are a few reasons why you and your clients should be overjoyed by this:<\/p>\n<ol>\n<li>Your app\u2019s rank in search is contingent upon the SEO work you put into it. If you\u2019re already doing this with your website, this should be easy!<\/li>\n<li>You don\u2019t have to worry about a brand new app getting buried in app store search. Or easily dismissed because of a lack of ratings.<\/li>\n<li>Because a PWA can live in mobile users\u2019 browsers as well as from a button on the home screen, it needs to have a link. And links make for much easier sharing with friends\/family\/colleagues than telling them the name of an app, hoping they can find it in the store on their own.<\/li>\n<\/ol>\n<p>Bottom line: if you can give users a tangible link to your app, you can drastically reduce the friction often caused by having one that only exists in the app store.<\/p>\n<p>Plus, I think the searchability aspect is an important one to consider when you think about how people use your app. Take <a href=\"https:\/\/www.smashingmagazine.com\/2018\/08\/designing-for-micro-moments\/\">micro-moments<\/a>, for example.<\/p>\n<p>When a consumer is inspired to:<\/p>\n<ul>\n<li>Research something of interest,<\/li>\n<li>Go somewhere,<\/li>\n<li>Make a purchase,<\/li>\n<li>Or do something\u2026<\/li>\n<\/ul>\n<p>Instead of opening a data-hogging application on their device, they\u2019ll open their search browser and type or speak their query. It\u2019s what we\u2019re all trained to do as consumers. Have a question? Need something? Want help choosing a restaurant? Go to Google.<\/p>\n<p>If your website or app provides an answer to those kinds of questions, you don\u2019t want it hidden away in app stores. You also don\u2019t want to give them a mobile website that offers an option to \u201cDownload the App\u201d. You\u2019re only creating extra work for them.<\/p>\n<p>A PWA enables you to place your app directly in search results and to get your users the instant answers they require.<\/p>\n<p>I think this is why e-commerce businesses have especially gravitated towards PWAs, like <a href=\"https:\/\/www.hobbycraft.co.uk\/\">HobbyCraft<\/a>.<\/p>\n<figure><a href=\"https:\/\/i0.wp.com\/cloud.netlifyusercontent.com\/assets\/344dbf88-fdf9-42bb-adb4-46f01eedd629\/4c932970-c61b-4193-9d20-9a204f4b24d2\/11-will-pwas-replace-native-mobile-apps.png?ssl=1\"><br \/>\n\t\t<img data-recalc-dims=\"1\" decoding=\"async\" srcset=\"http:\/\/www.taterboy.com\/blog\/wp-content\/uploads\/2018\/12\/11-will-pwas-replace-native-mobile-apps.png 400w,\n\t\t\t        https:\/\/res.cloudinary.com\/indysigner\/image\/fetch\/f_auto,q_auto\/w_800\/https:\/\/cloud.netlifyusercontent.com\/assets\/344dbf88-fdf9-42bb-adb4-46f01eedd629\/4c932970-c61b-4193-9d20-9a204f4b24d2\/11-will-pwas-replace-native-mobile-apps.png 800w,\n\t\t\t        https:\/\/res.cloudinary.com\/indysigner\/image\/fetch\/f_auto,q_auto\/w_1200\/https:\/\/cloud.netlifyusercontent.com\/assets\/344dbf88-fdf9-42bb-adb4-46f01eedd629\/4c932970-c61b-4193-9d20-9a204f4b24d2\/11-will-pwas-replace-native-mobile-apps.png 1200w,\n\t\t\t        https:\/\/res.cloudinary.com\/indysigner\/image\/fetch\/f_auto,q_auto\/w_1600\/https:\/\/cloud.netlifyusercontent.com\/assets\/344dbf88-fdf9-42bb-adb4-46f01eedd629\/4c932970-c61b-4193-9d20-9a204f4b24d2\/11-will-pwas-replace-native-mobile-apps.png 1600w,\n\t\t\t        https:\/\/res.cloudinary.com\/indysigner\/image\/fetch\/f_auto,q_auto\/w_2000\/https:\/\/cloud.netlifyusercontent.com\/assets\/344dbf88-fdf9-42bb-adb4-46f01eedd629\/4c932970-c61b-4193-9d20-9a204f4b24d2\/11-will-pwas-replace-native-mobile-apps.png 2000w\" src=\"https:\/\/i0.wp.com\/www.taterboy.com\/blog\/wp-content\/uploads\/2018\/12\/11-will-pwas-replace-native-mobile-apps.png?w=900\" sizes=\"100vw\" alt=\"HobbyCraft PWA\"><\/a><figcaption>\n\t\t\tHobbyCraft PWA example (Image source: <a href=\"https:\/\/www.hobbycraft.co.uk\/\">HobbyCraft<\/a>) (<a href=\"https:\/\/cloud.netlifyusercontent.com\/assets\/344dbf88-fdf9-42bb-adb4-46f01eedd629\/4c932970-c61b-4193-9d20-9a204f4b24d2\/11-will-pwas-replace-native-mobile-apps.png\">Large preview<\/a>)<br \/>\n\t\t<\/figcaption><\/figure>\n<p>As you can see here, HobbyCraft is a niche retailer that sells craft supplies out of the UK. It wouldn\u2019t make much sense to put something like this in the app stores \u2014 especially when the PWA interface works well enough as it is.<\/p>\n<p><a href=\"https:\/\/www.lancome-usa.com\/\">Lancome<\/a> is another e-tailer that\u2019s made the conscious decision to forego the native app and keep the mobile shopping experience in a PWA format.<\/p>\n<figure><a href=\"https:\/\/i0.wp.com\/cloud.netlifyusercontent.com\/assets\/344dbf88-fdf9-42bb-adb4-46f01eedd629\/52a5212c-488b-4a69-a2f1-08d83ccb3cf0\/1-will-pwas-replace-native-mobile-apps.png?ssl=1\"><br \/>\n\t\t<img data-recalc-dims=\"1\" decoding=\"async\" srcset=\"http:\/\/www.taterboy.com\/blog\/wp-content\/uploads\/2018\/12\/1-will-pwas-replace-native-mobile-apps.png 400w,\n\t\t\t        https:\/\/res.cloudinary.com\/indysigner\/image\/fetch\/f_auto,q_auto\/w_800\/https:\/\/cloud.netlifyusercontent.com\/assets\/344dbf88-fdf9-42bb-adb4-46f01eedd629\/52a5212c-488b-4a69-a2f1-08d83ccb3cf0\/1-will-pwas-replace-native-mobile-apps.png 800w,\n\t\t\t        https:\/\/res.cloudinary.com\/indysigner\/image\/fetch\/f_auto,q_auto\/w_1200\/https:\/\/cloud.netlifyusercontent.com\/assets\/344dbf88-fdf9-42bb-adb4-46f01eedd629\/52a5212c-488b-4a69-a2f1-08d83ccb3cf0\/1-will-pwas-replace-native-mobile-apps.png 1200w,\n\t\t\t        https:\/\/res.cloudinary.com\/indysigner\/image\/fetch\/f_auto,q_auto\/w_1600\/https:\/\/cloud.netlifyusercontent.com\/assets\/344dbf88-fdf9-42bb-adb4-46f01eedd629\/52a5212c-488b-4a69-a2f1-08d83ccb3cf0\/1-will-pwas-replace-native-mobile-apps.png 1600w,\n\t\t\t        https:\/\/res.cloudinary.com\/indysigner\/image\/fetch\/f_auto,q_auto\/w_2000\/https:\/\/cloud.netlifyusercontent.com\/assets\/344dbf88-fdf9-42bb-adb4-46f01eedd629\/52a5212c-488b-4a69-a2f1-08d83ccb3cf0\/1-will-pwas-replace-native-mobile-apps.png 2000w\" src=\"https:\/\/i0.wp.com\/www.taterboy.com\/blog\/wp-content\/uploads\/2018\/12\/1-will-pwas-replace-native-mobile-apps.png?w=900\" sizes=\"100vw\" alt=\"Lancome PWA\"><\/a><figcaption>\n\t\t\tLancome e-commerce PWA example (Image source: <a href=\"https:\/\/www.lancome-usa.com\/\">Lancome<\/a>) (<a href=\"https:\/\/cloud.netlifyusercontent.com\/assets\/344dbf88-fdf9-42bb-adb4-46f01eedd629\/52a5212c-488b-4a69-a2f1-08d83ccb3cf0\/1-will-pwas-replace-native-mobile-apps.png\">Large preview<\/a>)<br \/>\n\t\t<\/figcaption><\/figure>\n<p>One important design element I would point you to in both these examples is the Stores icon located in the top navigation bar. For businesses with brick-and-mortar counterparts, there\u2019s no reason to keep your app out of <a href=\"https:\/\/www.smashingmagazine.com\/2018\/06\/local-search-mobile-web-design\/\">local search<\/a> in Google.<\/p>\n<p>If you design your PWA correctly, you can make it show up in relevant location-based queries. And if you present an interface that\u2019s reminiscent of a native app \u2014 and just as secure as one (since PWAs require HTTPS) \u2014 you can compel more mobile users to make a purchase on the spot.<\/p>\n<h4>Reason #4: Native Apps Struggle With Retention<\/h4>\n<p>For app types that have a hook that compels users to spend time inside a native app and spend money to enjoy the experience further, that\u2019s great. When you find that perfect fit, there\u2019s good money to be made from having a native app. It\u2019s simply a matter of having people willing to commit to the download.<\/p>\n<p>However, as we recently saw, most <a href=\"https:\/\/www.smashingmagazine.com\/2018\/10\/mobile-app-retention-rate\/\">native apps struggle to retain users<\/a>.<\/p>\n<p>It doesn\u2019t matter how many initial downloads you get. If mobile users don\u2019t return to the app to engage with your content, purchase subscriptions or upgrades or click on ads, consider it a wasted investment. Unfortunately, that\u2019s the case with a lot of them.<\/p>\n<p>PWAs, on the other hand, don\u2019t require the lofty commitment of having to download an app to one\u2019s device. Heck, users don\u2019t even have to save the PWA to their home screens, if they don\u2019t want to. It\u2019s an overall more convenient experience.<\/p>\n<p>Nevertheless, you may want to urge users to save it for instant access in the future, as <a href=\"https:\/\/weather.com\/\">The Weather Channel<\/a> does:<\/p>\n<figure><a href=\"https:\/\/i0.wp.com\/cloud.netlifyusercontent.com\/assets\/344dbf88-fdf9-42bb-adb4-46f01eedd629\/f5167704-6515-4283-bdc9-5e530dbaf288\/8-will-pwas-replace-native-mobile-apps.png?ssl=1\"><br \/>\n\t\t<img data-recalc-dims=\"1\" decoding=\"async\" srcset=\"http:\/\/www.taterboy.com\/blog\/wp-content\/uploads\/2018\/12\/8-will-pwas-replace-native-mobile-apps.png 400w,\n\t\t\t        https:\/\/res.cloudinary.com\/indysigner\/image\/fetch\/f_auto,q_auto\/w_800\/https:\/\/cloud.netlifyusercontent.com\/assets\/344dbf88-fdf9-42bb-adb4-46f01eedd629\/f5167704-6515-4283-bdc9-5e530dbaf288\/8-will-pwas-replace-native-mobile-apps.png 800w,\n\t\t\t        https:\/\/res.cloudinary.com\/indysigner\/image\/fetch\/f_auto,q_auto\/w_1200\/https:\/\/cloud.netlifyusercontent.com\/assets\/344dbf88-fdf9-42bb-adb4-46f01eedd629\/f5167704-6515-4283-bdc9-5e530dbaf288\/8-will-pwas-replace-native-mobile-apps.png 1200w,\n\t\t\t        https:\/\/res.cloudinary.com\/indysigner\/image\/fetch\/f_auto,q_auto\/w_1600\/https:\/\/cloud.netlifyusercontent.com\/assets\/344dbf88-fdf9-42bb-adb4-46f01eedd629\/f5167704-6515-4283-bdc9-5e530dbaf288\/8-will-pwas-replace-native-mobile-apps.png 1600w,\n\t\t\t        https:\/\/res.cloudinary.com\/indysigner\/image\/fetch\/f_auto,q_auto\/w_2000\/https:\/\/cloud.netlifyusercontent.com\/assets\/344dbf88-fdf9-42bb-adb4-46f01eedd629\/f5167704-6515-4283-bdc9-5e530dbaf288\/8-will-pwas-replace-native-mobile-apps.png 2000w\" src=\"https:\/\/i0.wp.com\/www.taterboy.com\/blog\/wp-content\/uploads\/2018\/12\/8-will-pwas-replace-native-mobile-apps.png?w=900\" sizes=\"100vw\" alt=\"The Weather Channel PWA message\"><\/a><figcaption>\n\t\t\tThe Weather Channel asks users to save PWA to device. (Image source: <a href=\"https:\/\/weather.com\/\">The Weather Channel<\/a>) (<a href=\"https:\/\/cloud.netlifyusercontent.com\/assets\/344dbf88-fdf9-42bb-adb4-46f01eedd629\/f5167704-6515-4283-bdc9-5e530dbaf288\/8-will-pwas-replace-native-mobile-apps.png\">Large preview<\/a>)<br \/>\n\t\t<\/figcaption><\/figure>\n<p>Really, what it boils down to is the type of app you\u2019ve built.<\/p>\n<p>The Weather Channel, for instance, provides a service that mobile users <em>will<\/em> want to use on a daily basis. They could install a native app from the app store with up-to-date weather forecasting, but that app would likely chew through data and battery power a lot more quickly than the browser-based PWA will.<\/p>\n<p>There are other business types that should consider using a PWA for this reason. Think about an online magazine like <a href=\"https:\/\/www.forbes.com\/\">Forbes<\/a>.<\/p>\n<figure><a href=\"https:\/\/i0.wp.com\/cloud.netlifyusercontent.com\/assets\/344dbf88-fdf9-42bb-adb4-46f01eedd629\/1bf93e11-6217-414c-96ae-65119a598c93\/5-will-pwas-replace-native-mobile-apps.png?ssl=1\"><br \/>\n\t\t<img data-recalc-dims=\"1\" decoding=\"async\" srcset=\"http:\/\/www.taterboy.com\/blog\/wp-content\/uploads\/2018\/12\/5-will-pwas-replace-native-mobile-apps.png 400w,\n\t\t\t        https:\/\/res.cloudinary.com\/indysigner\/image\/fetch\/f_auto,q_auto\/w_800\/https:\/\/cloud.netlifyusercontent.com\/assets\/344dbf88-fdf9-42bb-adb4-46f01eedd629\/1bf93e11-6217-414c-96ae-65119a598c93\/5-will-pwas-replace-native-mobile-apps.png 800w,\n\t\t\t        https:\/\/res.cloudinary.com\/indysigner\/image\/fetch\/f_auto,q_auto\/w_1200\/https:\/\/cloud.netlifyusercontent.com\/assets\/344dbf88-fdf9-42bb-adb4-46f01eedd629\/1bf93e11-6217-414c-96ae-65119a598c93\/5-will-pwas-replace-native-mobile-apps.png 1200w,\n\t\t\t        https:\/\/res.cloudinary.com\/indysigner\/image\/fetch\/f_auto,q_auto\/w_1600\/https:\/\/cloud.netlifyusercontent.com\/assets\/344dbf88-fdf9-42bb-adb4-46f01eedd629\/1bf93e11-6217-414c-96ae-65119a598c93\/5-will-pwas-replace-native-mobile-apps.png 1600w,\n\t\t\t        https:\/\/res.cloudinary.com\/indysigner\/image\/fetch\/f_auto,q_auto\/w_2000\/https:\/\/cloud.netlifyusercontent.com\/assets\/344dbf88-fdf9-42bb-adb4-46f01eedd629\/1bf93e11-6217-414c-96ae-65119a598c93\/5-will-pwas-replace-native-mobile-apps.png 2000w\" src=\"https:\/\/i0.wp.com\/www.taterboy.com\/blog\/wp-content\/uploads\/2018\/12\/5-will-pwas-replace-native-mobile-apps.png?w=900\" sizes=\"100vw\" alt=\"Forbes PWA add to homescreen\"><\/a><figcaption>\n\t\t\tUsers can add the Forbes PWA to their home screen just like a native app. (Image source: <a href=\"https:\/\/www.forbes.com\/\">Forbes<\/a>) (<a href=\"https:\/\/cloud.netlifyusercontent.com\/assets\/344dbf88-fdf9-42bb-adb4-46f01eedd629\/1bf93e11-6217-414c-96ae-65119a598c93\/5-will-pwas-replace-native-mobile-apps.png\">Large preview<\/a>)<br \/>\n\t\t<\/figcaption><\/figure>\n<p>Highly specialized publications would do really well to develop PWAs for their daily readers.<\/p>\n<p>Again, it provides a much lighter-weight experience for their phones. Plus, PWAs give users offline access, so they can get access to content no matter where they are or how limited their access may be to the Internet. And the home screen presence (if they choose to put the button there), provides a nice little shortcut around the mobile web browser.<\/p>\n<h4>Reason #5: PWAs Can Generate More Revenue<\/h4>\n<p>With the exception of in-app advertising, Apple and Google take a sizable cut from any sales you make through a native app. This includes paid downloads, in-app purchases or upgrades and subscription fees. At one point, these fees were as high as 30% per sale.<\/p>\n<p>When you\u2019re hoping to spend money on design tweaks, much-needed development updates and promotional advertising, that\u2019s the last thing you want to hear. In other words, a significant portion of the money that <em>starts<\/em> to trickle in from your native app goes straight into the pockets of app store owners. That doesn\u2019t seem right, especially if you have to pay for app store ads in order to gain visibility within them.<\/p>\n<p>PWAs don\u2019t come with fees to pay-to-play, which means all revenue generated from them go directly to you (or whoever the owner of the business is). This is especially nice if you have an app concept like a local newspaper (such as <a href=\"https:\/\/billingsgazette.com\/\">The Billings Gazette<\/a>) that probably deals in smaller profit margins to begin with.<\/p>\n<figure><a href=\"https:\/\/i0.wp.com\/cloud.netlifyusercontent.com\/assets\/344dbf88-fdf9-42bb-adb4-46f01eedd629\/10fe37f8-8aa1-4873-a68b-fa619447a4c3\/12-will-pwas-replace-native-mobile-apps.png?ssl=1\"><br \/>\n\t\t<img data-recalc-dims=\"1\" decoding=\"async\" srcset=\"http:\/\/www.taterboy.com\/blog\/wp-content\/uploads\/2018\/12\/12-will-pwas-replace-native-mobile-apps.png 400w,\n\t\t\t        https:\/\/res.cloudinary.com\/indysigner\/image\/fetch\/f_auto,q_auto\/w_800\/https:\/\/cloud.netlifyusercontent.com\/assets\/344dbf88-fdf9-42bb-adb4-46f01eedd629\/10fe37f8-8aa1-4873-a68b-fa619447a4c3\/12-will-pwas-replace-native-mobile-apps.png 800w,\n\t\t\t        https:\/\/res.cloudinary.com\/indysigner\/image\/fetch\/f_auto,q_auto\/w_1200\/https:\/\/cloud.netlifyusercontent.com\/assets\/344dbf88-fdf9-42bb-adb4-46f01eedd629\/10fe37f8-8aa1-4873-a68b-fa619447a4c3\/12-will-pwas-replace-native-mobile-apps.png 1200w,\n\t\t\t        https:\/\/res.cloudinary.com\/indysigner\/image\/fetch\/f_auto,q_auto\/w_1600\/https:\/\/cloud.netlifyusercontent.com\/assets\/344dbf88-fdf9-42bb-adb4-46f01eedd629\/10fe37f8-8aa1-4873-a68b-fa619447a4c3\/12-will-pwas-replace-native-mobile-apps.png 1600w,\n\t\t\t        https:\/\/res.cloudinary.com\/indysigner\/image\/fetch\/f_auto,q_auto\/w_2000\/https:\/\/cloud.netlifyusercontent.com\/assets\/344dbf88-fdf9-42bb-adb4-46f01eedd629\/10fe37f8-8aa1-4873-a68b-fa619447a4c3\/12-will-pwas-replace-native-mobile-apps.png 2000w\" src=\"https:\/\/i0.wp.com\/www.taterboy.com\/blog\/wp-content\/uploads\/2018\/12\/12-will-pwas-replace-native-mobile-apps.png?w=900\" sizes=\"100vw\" alt=\"Billings Gazette PWA\"><\/a><figcaption>\n\t\t\tThe Billings Gazette PWA monetization example (Image source: <a href=\"https:\/\/billingsgazette.com\/\">The Billings Gazette<\/a>) (<a href=\"https:\/\/cloud.netlifyusercontent.com\/assets\/344dbf88-fdf9-42bb-adb4-46f01eedd629\/10fe37f8-8aa1-4873-a68b-fa619447a4c3\/12-will-pwas-replace-native-mobile-apps.png\">Large preview<\/a>)<br \/>\n\t\t<\/figcaption><\/figure>\n<p>That\u2019s not the only way you can make more money from PWAs than native apps either.<\/p>\n<p>To start, they\u2019re significantly easier to build than native apps. Plus, managing them after launch requires less of a time commitment and resources from you. Yes, it still needs to be updated and maintained \u2014 just like anything else on the web \u2014 but you don\u2019t have to deal with the obstacles that come with apps in the app store.<\/p>\n<p>For example, you only have to build one progressive web app. You don\u2019t have to create separate ones to match the guidelines for different mobile devices.<\/p>\n<p>Updates are easier, too, especially if your PWA is based off of a WordPress website. You push an update through the pipeline and it shows up immediately in the live PWA. There\u2019s no need to push updates to the app store admins and wait for their approvals. Everything happens in real time, which means getting new features and money-making initiatives out to the public more quickly.<\/p>\n<p>This is helpful in the case of PWAs like <a href=\"https:\/\/twitter.com\/\">Twitter<\/a> Lite.<\/p>\n<figure><a href=\"https:\/\/i0.wp.com\/cloud.netlifyusercontent.com\/assets\/344dbf88-fdf9-42bb-adb4-46f01eedd629\/8dcaca3f-b3eb-49b6-b83e-f20091130445\/10-will-pwas-replace-native-mobile-apps.png?ssl=1\"><br \/>\n\t\t<img data-recalc-dims=\"1\" decoding=\"async\" srcset=\"http:\/\/www.taterboy.com\/blog\/wp-content\/uploads\/2018\/12\/10-will-pwas-replace-native-mobile-apps.png 400w,\n\t\t\t        https:\/\/res.cloudinary.com\/indysigner\/image\/fetch\/f_auto,q_auto\/w_800\/https:\/\/cloud.netlifyusercontent.com\/assets\/344dbf88-fdf9-42bb-adb4-46f01eedd629\/8dcaca3f-b3eb-49b6-b83e-f20091130445\/10-will-pwas-replace-native-mobile-apps.png 800w,\n\t\t\t        https:\/\/res.cloudinary.com\/indysigner\/image\/fetch\/f_auto,q_auto\/w_1200\/https:\/\/cloud.netlifyusercontent.com\/assets\/344dbf88-fdf9-42bb-adb4-46f01eedd629\/8dcaca3f-b3eb-49b6-b83e-f20091130445\/10-will-pwas-replace-native-mobile-apps.png 1200w,\n\t\t\t        https:\/\/res.cloudinary.com\/indysigner\/image\/fetch\/f_auto,q_auto\/w_1600\/https:\/\/cloud.netlifyusercontent.com\/assets\/344dbf88-fdf9-42bb-adb4-46f01eedd629\/8dcaca3f-b3eb-49b6-b83e-f20091130445\/10-will-pwas-replace-native-mobile-apps.png 1600w,\n\t\t\t        https:\/\/res.cloudinary.com\/indysigner\/image\/fetch\/f_auto,q_auto\/w_2000\/https:\/\/cloud.netlifyusercontent.com\/assets\/344dbf88-fdf9-42bb-adb4-46f01eedd629\/8dcaca3f-b3eb-49b6-b83e-f20091130445\/10-will-pwas-replace-native-mobile-apps.png 2000w\" src=\"https:\/\/i0.wp.com\/www.taterboy.com\/blog\/wp-content\/uploads\/2018\/12\/10-will-pwas-replace-native-mobile-apps.png?w=900\" sizes=\"100vw\" alt=\"Twitter Lite PWA\"><\/a><figcaption>\n\t\t\tThe Twitter Lite PWA can stay on the cutting edge in real time (Image source: <a href=\"https:\/\/twitter.com\/\">Twitter<\/a>) (<a href=\"https:\/\/cloud.netlifyusercontent.com\/assets\/344dbf88-fdf9-42bb-adb4-46f01eedd629\/8dcaca3f-b3eb-49b6-b83e-f20091130445\/10-will-pwas-replace-native-mobile-apps.png\">Large preview<\/a>)<br \/>\n\t\t<\/figcaption><\/figure>\n<p>When going up against a plethora of social media giants that dominate the app stores, having the ability to keep your app updated in real time can serve as a strong competitive edge. This is in addition to all of the other benefits that come from developing your app in a progressive web format.<\/p>\n<p>This is what happened when Twitter put out its PWA.<\/p>\n<p>As this <a href=\"https:\/\/developers.google.com\/web\/showcase\/2017\/twitter\">case study from Google<\/a> shows, Twitter took an incremental approach to optimizing its PWA. As such, they\u2019ve been able to introduce huge improvements to the user experience without much detection from the end user. Their only response to the updates, in fact, has been greater usage of the PWA.<\/p>\n<h3>The PWA Is The Future For (Most Of) The Web<\/h3>\n<p>Visibility and searchability are known problems with native mobile apps. User retainment is another. And they\u2019re just not sustainable unless you have an idea that\u2019s inherently meant for a native interface that\u2019s sure to bring in money. Mobile games are one example of this. I\u2019d argue that dating apps are another. I used to think social media fell into that category, but Twitter has since proven me wrong.<\/p>\n<p><strong>Based on what I\u2019m seeing online and from what I\u2019ve heard from developer friends and colleagues, I do believe the future is in the PWA.<\/strong><\/p>\n<p>I think app stores will slowly quiet down as developers realize there are many more benefits to putting a small- to medium-sized company\u2019s app into a progressive web form. The major players will stay put, and companies that have outgrown the bounds of the PWA may eventually move over. But, otherwise, most apps will end up in the progressive web format.<\/p>\n<p>As this trend towards the PWA continues to grow, consumers will become more accustomed to encountering it in search and know that this user-friendly interface is accessible right from their browser. In turn, they\u2019ll only go to the app stores for the kinds of apps that belong there, i.e. messaging, games, entertainment, and some social media. This will create a clearer division between online search and app store search, and further help to improve the overall user experience online.<\/p>\n<div>\n  <img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.taterboy.com\/blog\/wp-content\/uploads\/2018\/12\/logo-red-18.png?w=900\" alt=\"Smashing Editorial\"><span>(ra, yk, il)<\/span>\n<\/div>\n<\/article>\n<p class=\"wpematico_credit\"><small>Powered by <a href=\"http:\/\/www.wpematico.com\" target=\"_blank\">WPeMatico<\/a><\/small><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Will PWAs Replace Native Mobile Apps? Will PWAs Replace Native Mobile Apps? Suzanne Scacca 2018-12-28T12:30:52+01:002018-12-28T20:58:26+00:00 A developer friend of mine has decided to build a progressive web app for his new company. When I asked why he opted for a PWA instead of a native app, he said: \u201cBecause the PWA is the future of&#8230;<a class=\"moretag\" href=\"https:\/\/www.taterboy.com\/blog\/2018\/12\/will-pwas-replace-native-mobile-apps\/\"> Read the full article&#8230;<\/a><\/p>\n","protected":false},"author":4,"featured_media":57954,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[371],"tags":[],"class_list":["post-57953","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-user-experience"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Will PWAs Replace Native Mobile Apps?Will PWAs Replace Native Mobile Apps? Suzanne Scacca 2018-12-28T12:30:52+01:002018-12-28T20:58:26+00:00A developer friend of mine has decided to build a progressive web app for his new company. 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Suzanne Scacca 2018-12-28T12:30:52+01:002018-12-28T20:58:26+00:00A developer friend of mine has decided to build a progressive web app for his new company. When I asked why he opted for a PWA instead of a native app, he said: \u201cBecause the PWA is the future of the web.\u201d\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/www.taterboy.com\/blog\/2018\/12\/will-pwas-replace-native-mobile-apps\/\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2018-12-29T11:18:51+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2018-12-29T11:18:51+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Will PWAs Replace Native Mobile Apps? | Design for Immersive Technologies\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Will PWAs Replace Native Mobile Apps?Will PWAs Replace Native Mobile Apps? 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