{"id":4756,"date":"2017-03-07T12:16:17","date_gmt":"2017-03-07T19:16:17","guid":{"rendered":"http:\/\/www.taterboy.com\/blog\/2017\/03\/nintendo-is-back-in-the-game-switch-and-zelda-breath-of-the-wild-break-launch-records\/"},"modified":"2017-03-07T12:16:17","modified_gmt":"2017-03-07T19:16:17","slug":"nintendo-is-back-in-the-game-switch-and-zelda-breath-of-the-wild-break-launch-records","status":"publish","type":"post","link":"https:\/\/www.taterboy.com\/blog\/2017\/03\/nintendo-is-back-in-the-game-switch-and-zelda-breath-of-the-wild-break-launch-records\/","title":{"rendered":"Nintendo is back in the game: Switch and \u2018Zelda: Breath of the Wild\u2019 break launch records"},"content":{"rendered":"
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The Nintendo Switch beat out the Wii in its first 48-hour sales, making it the best-selling console launch in the company\u2019s history. (Nintendo Photo)<\/figcaption><\/figure>\n
Nintendo of America President Reggie Fils-Aime. (Photo via Wikicommons \/ Jean Fr\u00e9d\u00e9ric)<\/figcaption><\/figure>\n

After a difficult few years in the home console business, Nintendo is reporting\u00a0early success with its newest hardware.<\/p>\n

The new Nintendo Switch console, which launched Friday, experienced\u00a0the best 48-hour U.S. sales numbers in Nintendo history, says Reggie Fils-Aime, the president of Redmond-based in Nintendo of America, in a new series of media interviews.<\/p>\n

Although Fils-Aime declined to cite specific numbers, he told the Seattle Times<\/a> that Nintendo plans to ship 2 million consoles worldwide this month.\u00a0One reason for the console\u2019s success is its most anticipated launch title, \u201cThe Legend of Zelda: Breath of the Wild.\u201d<\/p>\n

New York Times journalist Nick Wingfield tweeted <\/a>that Fils-Aime told him Breath of the Wild was the best selling launch title in Nintendo history, beating out Super Mario for the Nintendo 64.<\/p>\n

\n

4. Zelda for Nintendo Switch the best selling standalone launch title (i.e. not a bundled game a la Wii Sports) in Nintendo history\u2026<\/p>\n

\u2014 Nick Wingfield (@nickwingfield) March 6, 2017<\/a><\/p>\n<\/blockquote>\n

The Switch is the successor to the Wii U, which struggled to gain traction. The Switch\u2019s selling point\u00a0is its flexibility: it\u00a0is essentially a tablet that can be\u00a0docked at a TV for gaming at home\u00a0but also converts to a mobile gamepad so players can take their games on the go.<\/p>\n

In his\u00a0interview with the Seattle Times,\u00a0Fils-Aime said the Switch was designed\u00a0to target a specific consumer need.<\/p>\n

RELATED: Hands-on with the new Nintendo Switch and \u2018Zelda: Breath of the Wild\u2019<\/a><\/h4>\n

\u201cNintendo believes in things that are unique for the marketplace,\u201d he said. \u201cWhat we saw was an unmet need of consumers to take their home console experience with them wherever they go \u2014 to have that big-screen TV experience when they\u2019re sitting in their living room, but to be completely immersed in the same game when they\u2019re out on the go. It was that key consumer insight.\u201d<\/p>\n

That insight is likely another reason the Switch has seen such success so far.<\/p>\n

Fils-Aime also pointed to other notable differences between the Switch and its predecessor, the Wii U. Unlike the Wii U, the Switch is compatible with Unity and Unreal, two of the biggest game development platforms in the world. That means the console will be able to host a much larger number of third party games, both independent games and big names like the FIFA soccer franchise.<\/p>\n

Although the Switch doesn\u2019t yet support third party media apps, like Netflix, Amazon and Hulu, Fils-Aime said those additions are in the works.<\/p>\n","protected":false},"excerpt":{"rendered":"

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