{"id":4513,"date":"2017-03-06T21:05:03","date_gmt":"2017-03-07T04:05:03","guid":{"rendered":"http:\/\/www.taterboy.com\/blog\/2017\/03\/conducting-qualitative-comparative-usability-testing\/"},"modified":"2017-03-06T21:05:03","modified_gmt":"2017-03-07T04:05:03","slug":"conducting-qualitative-comparative-usability-testing","status":"publish","type":"post","link":"https:\/\/www.taterboy.com\/blog\/2017\/03\/conducting-qualitative-comparative-usability-testing\/","title":{"rendered":"Conducting Qualitative, Comparative Usability Testing"},"content":{"rendered":"

By Jim Ross<\/a><\/p>\n

Although UX designers usually consider various different design directions early during projects, ed<\/a> adiposity<\/a> they typically choose one design to develop further—long before conducting the first usability test. However, dosage<\/a> testing multiple designs early in a project can provide much more useful information than testing just a single design solution. When participants can experience two or more designs during testing, order<\/a> they can provide better feedback. As a result, you can gain greater insight into the elements of each design that work well and those that cause problems.<\/p>\n

What Is Qualitative<\/em>, Comparative Usability Testing?<\/h2>\n

When you read the term comparative usability testing<\/em>, you might think it refers only to benchmarking the usability of an existing user interface against that of its competitors. In this type of comparative usability testing, you’d compare existing user interfaces with each other, using quantitative metrics such as task-completion and error rates and time on task. Therefore, participants perform test tasks without interruption and do not think aloud. You might also compare participants’ responses to a questionnaire. Read More<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

By Jim Ross Although UX designers usually consider various different design directions early during projects, ed adiposity they typically choose one design to develop further—long before conducting the first usability test. However, dosage testing multiple designs early in a project can provide much more useful information than testing just a single design solution. When participants… Read the full article…<\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[371],"tags":[],"class_list":["post-4513","post","type-post","status-publish","format-standard","hentry","category-user-experience"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t