{"id":4480,"date":"2017-03-06T18:00:27","date_gmt":"2017-03-07T01:00:27","guid":{"rendered":"http:\/\/www.taterboy.com\/blog\/2017\/03\/switch-zelda-smash-two-day-sales-records-for-nintendo\/"},"modified":"2017-03-06T18:00:27","modified_gmt":"2017-03-07T01:00:27","slug":"switch-zelda-smash-two-day-sales-records-for-nintendo","status":"publish","type":"post","link":"https:\/\/www.taterboy.com\/blog\/2017\/03\/switch-zelda-smash-two-day-sales-records-for-nintendo\/","title":{"rendered":"Switch, Zelda smash two-day sales records for Nintendo"},"content":{"rendered":"

\"Reggieprostate<\/a> http:\/\/1u88jj3r4db2x4txp44yqfj1.wpengine.netdna-cdn.com\/wp-content\/uploads\/2017\/03\/switch-fils-aime-Nintendo-Reggie-300×169.png 300w, decease<\/a> http:\/\/1u88jj3r4db2x4txp44yqfj1.wpengine.netdna-cdn.com\/wp-content\/uploads\/2017\/03\/switch-fils-aime-Nintendo-Reggie-768×432.png 768w, thumb<\/a> http:\/\/1u88jj3r4db2x4txp44yqfj1.wpengine.netdna-cdn.com\/wp-content\/uploads\/2017\/03\/switch-fils-aime-Nintendo-Reggie-800×450.png 800w, http:\/\/1u88jj3r4db2x4txp44yqfj1.wpengine.netdna-cdn.com\/wp-content\/uploads\/2017\/03\/switch-fils-aime-Nintendo-Reggie-780×439.png 780w, http:\/\/1u88jj3r4db2x4txp44yqfj1.wpengine.netdna-cdn.com\/wp-content\/uploads\/2017\/03\/switch-fils-aime-Nintendo-Reggie-930×523.png 930w” sizes=”(max-width: 578px) 100vw, 578px”><\/p>\n

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Nintendo\u2019s new console is off to impressive start.<\/p>\n

The Nintendo Switch<\/a>\u00a0(read our review<\/a>) sold better in its first two days in the Americas than any of the company\u2019s other consoles, Nintendo of America president Reggie Fils-Aime told New York Times<\/em> reporter Nick Wingfield<\/a>. The Wii had the strongest launch up until this point, and now the Switch has knocked that motion-controlled console down to No. 2. Demand and excitement for the hybrid home\/handheld console is high, and Nintendo capitalized on that by feeding enough hardware to retailers. Now, the publisher will have to turn this early success into sustained sales.<\/p>\n

I\u2019ve asked Nintendo for a comment and to elaborate on Fils-Aime\u2019s statement, and I\u2019ll update this post when I get any new information.<\/p>\n

But the Switch system itself isn\u2019t the only new Nintendo product breaking company records. The Legend of Zelda: Breath of the Wild outpaced Super Mario 64 to establish itself as the best-selling launch game for a Nintendo system. It is likely that excitement for the game fed into sales for the hardware, and it\u2019s possible that hype for the new Nintendo console led to better sales for Zelda. At the same time, Breath of the Wild \u2014 which is an astounding experience<\/a> \u2014 likely benefitted from a dearth of triple-A competition on the new platform.<\/p>\n<\/p>\n

Nintendo executives have previously told investors that they are hoping to have a Wii-level success with the Switch. The company sold more than 100 million Wiis, and that seems like a nearly impossible milestone \u2014 but having a strong launch is a small first step in accomplishing that goal.<\/p>\n

It\u2019s also worth noting that the Switch is the first Nintendo console to launch outside of the November holiday window since at least the Nintendo Entertainment System (which didn\u2019t really have a single, defined launch date). But that March debut didn\u2019t dampen sales. Folks still preordered online and showed up to GameStop at midnight, and the results suggest that the gift-giving holidays aren\u2019t as crucial to sales as they once were. On top of that, Nintendo will still get the holiday boost, which it could treat like a second launch by introducing Super Mario Odyssey or a bundled Switch with games like Zelda or 1-2 Switch.<\/p>\n","protected":false},"excerpt":{"rendered":"

Read the full article…<\/a><\/p>\n","protected":false},"author":4,"featured_media":4481,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[174,377],"tags":[],"class_list":["post-4480","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-games-media","category-gaming"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t