{"id":44436,"date":"2018-02-20T04:46:06","date_gmt":"2018-02-20T11:46:06","guid":{"rendered":"http:\/\/www.taterboy.com\/blog\/2018\/02\/amazon-go-ux-case\/"},"modified":"2018-02-20T04:46:06","modified_gmt":"2018-02-20T11:46:06","slug":"amazon-go-ux-case","status":"publish","type":"post","link":"https:\/\/www.taterboy.com\/blog\/2018\/02\/amazon-go-ux-case\/","title":{"rendered":"Amazon Go \u2014 UX Case"},"content":{"rendered":"<figure><img data-recalc-dims=\"1\" decoding=\"async\" alt=\"\" src=\"https:\/\/i0.wp.com\/www.taterboy.com\/blog\/wp-content\/uploads\/2018\/02\/12ANmgMVoJBLlG0W7JQ1laUVA.jpeg?w=900\"><\/figure>\n<blockquote><p>Grab and\u00a0Go<\/p><\/blockquote>\n<p>M\u00eas passado?\u2014?22 de Janeiro?\u2014?em Seattle nos USA, a Amazon inaugurou a sua primeira loja Amazon Go com 1800 metros quadrados.<\/p>\n<p>Amazon Go?\u2014?\u00e9 uma loja conceito apresentada em 2016?\u2014?a primeira loja do mundo onde voc\u00ea pode comprar um produto sem a necessidade de entrar na fila do caixa, ter dinheiro em esp\u00e9cie ou passar por algum tipo de checkout.<\/p>\n<blockquote><p>O lema da Amazon Go \u00e9: \u201cGrab and Go\u201d<br \/>Tradu\u00e7\u00e3o livre seria: \u201dPegue \u00e9\u00a0v\u00e1\u201d<\/p><\/blockquote>\n<p><a href=\"https:\/\/medium.com\/media\/23e52b8d0f4af59b9ea422f9de4a948a\/href\">https:\/\/medium.com\/media\/23e52b8d0f4af59b9ea422f9de4a948a\/href<\/a><\/p>\n<p><strong>A loja<\/strong><\/p>\n<p>Amazon Go utiliza <a href=\"https:\/\/pt.wikipedia.org\/wiki\/Vis%C3%A3o_computacional\"><strong><em>Vis\u00e3o Computacional<\/em><\/strong><\/a>\u00a0, <a href=\"https:\/\/en.wikipedia.org\/wiki\/Sensor_fusion\"><strong><em>Sensor Fusion<\/em><\/strong><\/a> e <a href=\"https:\/\/pt.wikipedia.org\/wiki\/Aprendizagem_profunda\"><strong><em>Deep Learning<\/em><\/strong> <\/a>(N\u00c3O confunda com Machine Learning) uma combina\u00e7\u00e3o de tecnologias que s\u00e3o alimentadas com informa\u00e7\u00f5es capturadas pelos sensores. As c\u00e2meras em toda a loja identificam os compradores atrav\u00e9s do reconhecimento facial e uma IA ajuda identificar rapidamente pessoas diferentes e objetos sendo movidos no seu interior?\u2014?principalmente na prateleira.<\/p>\n<figure><img data-recalc-dims=\"1\" decoding=\"async\" alt=\"\" src=\"https:\/\/i0.wp.com\/www.taterboy.com\/blog\/wp-content\/uploads\/2018\/02\/12AfF8-zWAE0_A18eeqrx1QXQ.jpeg?w=900\"><\/figure>\n<figure><img data-recalc-dims=\"1\" decoding=\"async\" alt=\"\" src=\"https:\/\/i0.wp.com\/www.taterboy.com\/blog\/wp-content\/uploads\/2018\/02\/12AIOl-VjRBrBP5Jyv5ntdIpA.jpeg?w=900\"><\/figure>\n<figure><img data-recalc-dims=\"1\" decoding=\"async\" alt=\"\" src=\"https:\/\/i0.wp.com\/www.taterboy.com\/blog\/wp-content\/uploads\/2018\/02\/12A0AldaQzhd6n5EfhF6dMJfg.jpeg?w=900\"><\/figure>\n<figure><img data-recalc-dims=\"1\" decoding=\"async\" alt=\"\" src=\"https:\/\/i0.wp.com\/www.taterboy.com\/blog\/wp-content\/uploads\/2018\/02\/12A6RWhtuh6FGFYj_pBB_b7Qw.jpeg?w=900\"><figcaption>Fotos: Seattle Times\/ New York Times \/ Forbes \/ CNet \/ Business\u00a0Insider<\/figcaption><\/figure>\n<p><strong>A jornada<\/strong><\/p>\n<p>O processo \u00e9 bem r\u00e1pido, primeiro voc\u00ea baixa o aplicativo Amazon Go?\u2014?s\u00f3 \u00e9 permitida a entrada na loja com o app instalado no celular. Ao abrir o aplicativo \u00e9 apresentado o tutorial, que \u00e9 bem direto e r\u00e1pido com ilustra\u00e7\u00f5es simples e um pouco de motion. O tutorial \u00e9 divido em 8 etapas que voc\u00ea pode avan\u00e7ar fazendo \u201cswipes\u201d. Um pequeno detalhe: o tutorial n\u00e3o tem a op\u00e7\u00e3o de \u201cignorar\u201d?\u2014?tem de ir at\u00e9 o\u00a0final.<\/p>\n<figure><img data-recalc-dims=\"1\" decoding=\"async\" alt=\"\" src=\"https:\/\/i0.wp.com\/www.taterboy.com\/blog\/wp-content\/uploads\/2018\/02\/12AVPrWEEM3I962hHVnqMjDuQ.png?w=900\"><\/figure>\n<p>Depois que o tutorial \u00e9 finalizado vem a etapa de identifica\u00e7\u00e3o?\u2014?voc\u00ea loga com a sua conta da\u00a0Amazon.<\/p>\n<figure><img data-recalc-dims=\"1\" decoding=\"async\" alt=\"\" src=\"https:\/\/i0.wp.com\/www.taterboy.com\/blog\/wp-content\/uploads\/2018\/02\/12AmJb2ju3hYudqiVTeUsCKag.png?w=900\"><\/figure>\n<p>Ap\u00f3s todo esse processo, voc\u00ea entra na loja, pega um produto e vai embora. A compra \u00e9 debitada no cart\u00e3o e\u00a0pronto.<\/p>\n<figure><img data-recalc-dims=\"1\" decoding=\"async\" alt=\"\" src=\"https:\/\/i0.wp.com\/www.taterboy.com\/blog\/wp-content\/uploads\/2018\/02\/12AchP4_x42CvWAiVwuQZDMmg.png?w=900\"><\/figure>\n<p><strong>Curiosidade<\/strong><\/p>\n<p>Ano passado a Amazon <a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2017-06-16\/amazon-to-acquire-whole-foods-in-13-7-billion-bet-on-groceries\"><em>comprou a <\/em><strong><em>Whole Foods<\/em><\/strong><\/a> por incr\u00edveis U$13,7 Bilh\u00f5es?\u2014?<strong><em>uma rede de supermercados de luxo com foco em produtos org\u00e2nicos com 430\u00a0lojas<\/em><\/strong>.<\/p>\n<p><strong>Concluindo<\/strong><\/p>\n<p>A iniciativa elimina completamente a necessidade de caixas. Basta apenas o plano de neg\u00f3cios est\u00e1 validado (Amazon Go), aprimorado (Intelig\u00eancia Artificial) e testado (Usu\u00e1rios) para que isso aconte\u00e7a.<\/p>\n<p><strong>Refer\u00eancia<\/strong><\/p>\n<p><a href=\"https:\/\/www.amazon.com\/b?node=16008589011\"><em>Amazon Go<\/em><\/a><\/p>\n<p><a href=\"https:\/\/medium.com\/enrique-dans\/amazon-go-and-yet-another-debate-about-the-future-of-work-74ddda287b26\"><em>Amazon Go and yet another debate about the future of\u00a0work<\/em><\/a><\/p>\n<p><a href=\"https:\/\/www.technologyreview.com\/s\/513696\/deep-learning\/\"><em>Deep Learning?\u2014?MIT Technology Review<\/em><\/a><\/p>\n<p><strong>Stuff<\/strong><\/p>\n<p><a href=\"http:\/\/www.lenineon.com\/\">www<\/a> | <a href=\"https:\/\/www.linkedin.com\/in\/lenine\">linkedin<\/a> | <a href=\"https:\/\/twitter.com\/lenineon\">twitter<\/a> | <a href=\"https:\/\/www.instagram.com\/lenineon\/\">instagram<\/a><\/p>\n<p>Gosto de ouvir opini\u00f5es, se tiver alguma; estamos\u00a0a\u00ed!<\/p>\n<p>No bullshit. ?No gimmicks?. You got it! I make money not\u00a0art.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/medium.com\/_\/stat?event=post.clientViewed&#038;referrerSource=full_rss&#038;postId=1bd0451a024b\" width=\"1\" height=\"1\"><\/p>\n<p class=\"wpematico_credit\"><small>Powered by <a href=\"http:\/\/www.wpematico.com\" target=\"_blank\">WPeMatico<\/a><\/small><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Grab and\u00a0Go M\u00eas passado?\u2014?22 de Janeiro?\u2014?em Seattle nos USA, a Amazon inaugurou a sua primeira loja Amazon Go com 1800 metros quadrados. Amazon Go?\u2014?\u00e9 uma loja conceito apresentada em 2016?\u2014?a primeira loja do mundo onde voc\u00ea pode comprar um produto sem a necessidade de entrar na fila do caixa, ter dinheiro em esp\u00e9cie ou passar&#8230;<a class=\"moretag\" href=\"https:\/\/www.taterboy.com\/blog\/2018\/02\/amazon-go-ux-case\/\"> Read the full article&#8230;<\/a><\/p>\n","protected":false},"author":4,"featured_media":44437,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[15],"tags":[],"class_list":["post-44436","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-info"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.0.1 - aioseo.com -->\n\t<meta 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