{"id":44224,"date":"2018-02-10T04:49:03","date_gmt":"2018-02-10T11:49:03","guid":{"rendered":"http:\/\/www.taterboy.com\/blog\/2018\/02\/when-ux-hits-the-fan\/"},"modified":"2018-02-10T04:49:03","modified_gmt":"2018-02-10T11:49:03","slug":"when-ux-hits-the-fan","status":"publish","type":"post","link":"https:\/\/www.taterboy.com\/blog\/2018\/02\/when-ux-hits-the-fan\/","title":{"rendered":"When UX Hits the Fan"},"content":{"rendered":"

User-centric Design Challenges in Enterprise<\/p>\n

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Image from https:\/\/www.youtube.com\/watch?v=Qm-hbc0OOeQ<\/a><\/figcaption><\/figure>\n

Innovation in large scale is never possible without an army of designers, developers, and product managers. To my knowledge what determines success or failure for a company in the tech sector is the speed in which the company ships its products and gets into the market first of its other competitors.<\/h4>\n

But shit goes wrong all the time, and when it does, it is easy for decision-makers to blame each other and then think of UX as a cosmetic part of the process. These decision makers might argue \u201cas long as it works, it is good enough\u201d, however, I argue it is not enough in today\u2019s\u00a0market.<\/p>\n

Users are the center of any successful products, and if their experience with the product is not a head and shoulder above your competitors it takes less than a minute or few seconds to switch to your competitor. The user has almost zero tolerance when it comes to laggy and dumb interfaces.<\/p>\n

Those who have an enterprise solution and want to get users to do a trial know that not every user finishes the signup process. Doesn\u2019t matter if you are offering it for free, if the effort is much more than expected, you will lose one potential customer. Every micro interaction counts toward making the next decision and eventually finishing the\u00a0task.<\/p>\n

Here are 3 problems you may encounter in enterprise UX and suggestions to\u00a0try.<\/h4>\n

Problem of Consensus<\/h3>\n

Enterprise companies are large in scale and have tiers of multidisciplinary teams. This means the real challenge is to bring all the stakeholders on the same page. This often causes to swing from having trouble achieving consensus in a timely fashion to designing by committee.<\/p>\n

How to fix\u00a0this:<\/h4>\n