{"id":44149,"date":"2018-02-07T02:35:53","date_gmt":"2018-02-07T09:35:53","guid":{"rendered":""},"modified":"2018-02-07T02:35:53","modified_gmt":"2018-02-07T09:35:53","slug":"how-to-design-without-ego","status":"publish","type":"post","link":"https:\/\/www.taterboy.com\/blog\/2018\/02\/how-to-design-without-ego\/","title":{"rendered":"How to design without ego"},"content":{"rendered":"<p>Farringdon-based studio <a href=\"https:\/\/raggededge.com\/\" rel=\"nofollow\" target=\"_blank\">Ragged Edge<\/a> prides itself on having no egos. &#8220;Our strategy was always to hire people better than us,&#8221; explains co-founder Max Ottington. &#8220;That&#8217;s how to get better \u2013 you have to put your ego aside if you\u2019re bringing in all these talented\u00a0people\u00a0who can do\u00a0things\u00a0better\u00a0than you can.&#8221;<\/p>\n<ul>\n<li><a href=\"https:\/\/www.creativebloq.com\/features\/big-branding-trends-to-watch-out-for-in-2018\" target=\"_blank\">Big branding trends to watch out for in 2018<\/a><\/li>\n<\/ul>\n<p>It&#8217;s a great ideal, but how does it work in the real world? In this video and written interview below, <a href=\"https:\/\/www.creativebloq.com\/career\/how-become-creative-director-11121363\" target=\"_blank\">creative director<\/a> Luke Woodhouse reveals how Ragged Edge&#8217;s open, collaborative and ego-free creative process works in practice, and how his &#8216;T-shaped&#8217; team\u00a0of\u00a0designers can rise to any challenge.<\/p>\n<h3>01. Get T-shaped<\/h3>\n<p>&#8220;To get that sort of integrated approach and that seamless brand experience, we&#8217;ve built a real mixed team with a lot of different skills,&#8221; says Woodhouse. &#8220;We love the principle of having &#8216;T-shaped&#8217; people.&#8221;\u00a0<\/p>\n<figure>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" name=\"\" alt=\"People wearing Camden market typography black and white T-shirts\" src=\"https:\/\/i0.wp.com\/www.taterboy.com\/blog\/wp-content\/uploads\/2018\/02\/FxRBiFPcXsrWrQdJm2BsZd.jpg?w=900\" align=\"middle\" fullscreen=\"\"><\/p><figcaption>\n<p>Ragged Edge&#8217;s rebranding of Camden Market was a real passion project for many of the creatives, and won a Wood Pencil at the D&#038;AD Professional Awards 2017<\/p>\n<\/figcaption><\/figure>\n<p>He&#8217;s referring to the idea that the vertical bar of the T represents a depth of expertise in a particular field, while the horizontal bar represents a spread of more generalist skills.\u00a0<\/p>\n<p>&#8220;All of our branding designers have something that makes them stand out, whether it&#8217;s <a href=\"https:\/\/www.creativebloq.com\/features\/25-great-tutorials-to-improve-your-3d-skills\" target=\"_blank\">3D<\/a>, specialism in <a href=\"https:\/\/www.creativebloq.com\/how-to\/create-digital-assets\" target=\"_blank\">digital design, <\/a><a href=\"https:\/\/www.creativebloq.com\/inspiration\/typographic-trends-in-motion-graphics-for-2018\" target=\"_blank\">motion typography<\/a>, that sort of thing.&#8221;<\/p>\n<h3>02. Keep learning new skills<\/h3>\n<p>&#8220;Learning new skills just happens quite naturally over the course of a project,&#8221; Woodhouse believes.\u00a0<\/p>\n<p>&#8220;We&#8217;re always looking for the best ways to do something \u2013 and there&#8217;s always a better way to do anything that comes along, and I think that&#8217;s something really inherent in Ragged Edge&#8217;s nature. We needed to make a film, so Sam learnt <a href=\"https:\/\/www.creativebloq.com\/after-effects\/tutorials-1232661\" target=\"_blank\">how to use After Effects<\/a>!&#8221;<\/p>\n<h3>03. Collaborate and communicate<\/h3>\n<p>Woodhouse admits that sometimes \u2013 especially when the pressure is on \u2013 the last thing you want to do as a designer is discuss your work: &#8220;It&#8217;s kind of easy to revert to getting headphones on, getting your head down and doing it on your own.&#8221;<\/p>\n<figure>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" name=\"\" alt=\"Hot pink, green and navy blue artwork for Bulb rebrand\" src=\"https:\/\/i0.wp.com\/www.taterboy.com\/blog\/wp-content\/uploads\/2018\/02\/sgq5PumgAnVqjZqVyYCpZd.jpg?w=900\" align=\"middle\" fullscreen=\"\"><\/p><figcaption>\n<p>Ragged Edge rebranded green energy company Simple Energy as Bulb, and developed a campaign based around the idea of Positive Energy<\/p>\n<\/figcaption><\/figure>\n<p>But, he believes, that&#8217;s not helpful in the long run, and the more you communicate among your team, the better the results will be.\u00a0<\/p>\n<p>&#8220;I think we have got a really good team ethic here \u2013 a good team spirit. Everyone&#8217;s really collaborative and naturally supportive. When we&#8217;re reviewing work over the course of a project, everything just goes up on the wall. Everyone&#8217;s invited to join in, whether it&#8217;s your project or not. Good ideas can come from anywhere.&#8221;<\/p>\n<p><em>This article was originally published in issue 273 of <\/em><a href=\"https:\/\/www.creativebloq.com\/computer-arts-magazine\"><em>Computer Arts<\/em><\/a><em>, the global design magazine \u2013 helping you solve daily design challenges with insights, advice and inspiration. <\/em><a href=\"https:\/\/www.myfavouritemagazines.co.uk\/design\/computer-arts-magazine-back-issues\/computer-arts-december-2017-issue-273\/\" target=\"_blank\"><em>Buy issue 273 here<\/em><\/a><em> or <\/em><a href=\"https:\/\/www.myfavouritemagazines.co.uk\/design\/computer-arts-magazine-subscription\/\" target=\"_blank\"><em>subscribe to Computer Arts here<\/em><\/a><em>.<\/em><\/p>\n<p><strong>Related articles:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.creativebloq.com\/features\/build-a-better-personal-brand\">Build a better personal brand<\/a><\/li>\n<li><a href=\"https:\/\/www.creativebloq.com\/web-design\/how-design-sprints-can-shape-your-brand-71621332\">How design sprints can shape your brand<\/a><\/li>\n<li><a href=\"https:\/\/www.creativebloq.com\/features\/best-laptops-for-graphic-design\">The best laptops for graphic design<\/a><\/li>\n<\/ul>\n<p class=\"wpematico_credit\"><small>Powered by <a href=\"http:\/\/www.wpematico.com\" target=\"_blank\">WPeMatico<\/a><\/small><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Farringdon-based studio Ragged Edge prides itself on having no egos. &#8220;Our strategy was always to hire people better than us,&#8221; explains co-founder Max Ottington. &#8220;That&#8217;s how to get better \u2013 you have to put your ego aside if you\u2019re bringing in all these talented\u00a0people\u00a0who can do\u00a0things\u00a0better\u00a0than you can.&#8221; Big branding trends to watch out for&#8230;<a class=\"moretag\" href=\"https:\/\/www.taterboy.com\/blog\/2018\/02\/how-to-design-without-ego\/\"> Read the full article&#8230;<\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[],"tags":[],"class_list":["post-44149","post","type-post","status-publish","format-standard","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.0.1 - aioseo.com -->\n\t<meta name=\"description\" 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