{"id":44148,"date":"2018-02-07T02:04:04","date_gmt":"2018-02-07T09:04:04","guid":{"rendered":"http:\/\/www.taterboy.com\/blog\/2018\/02\/measuring-the-roi-for-ux-in-an-enterprise-organization-part-1\/"},"modified":"2018-02-07T02:04:04","modified_gmt":"2018-02-07T09:04:04","slug":"measuring-the-roi-for-ux-in-an-enterprise-organization-part-1","status":"publish","type":"post","link":"https:\/\/www.taterboy.com\/blog\/2018\/02\/measuring-the-roi-for-ux-in-an-enterprise-organization-part-1\/","title":{"rendered":"Measuring the ROI for UX in an Enterprise Organization, Part 1"},"content":{"rendered":"<p class=\"author\">By <a href=\"https:\/\/www.uxmatters.com\/authors\/archives\/2018\/02\/burcu_s_bakioglu.php\">Burcu S. Bakioglu<\/a>, <a href=\"https:\/\/www.uxmatters.com\/authors\/archives\/2018\/02\/burcu_s_bakioglu.php\">Burcu S. Bakioglu<\/a> and <a href=\"https:\/\/www.uxmatters.com\/authors\/archives\/2018\/02\/ben_basilan.php\">Ben Basilan<\/a><\/p>\n<p>To stay relevant and avoid disruption through advances in technology or globalization, more and more organizations have embraced user-centered design and UX research methods. Thus, after years of fighting for a seat at the decision-making table, it is becoming more common for UX professionals to find one there. Still, executives often ask UX teams to quantify the value and return on investment (ROI) of their UX efforts. While calculating the ROI of User Experience can be challenging for consumer products and services, it can be truly daunting in enterprise organizations.<\/p>\n<p class=\"sub-p\">This series of articles will describe our journey of discovery in learning how to measure the ROI of User Experience at a large, Fortune-500 company that develops human capital management software and services.<\/p>\n<p class=\"sub-p\">The company had made the decision to invest in several innovation centers throughout the US. Observing the adoption of User Experience in other large enterprises such as IBM, General Electric, Capital One, Honeywell, Philips, and JPL, they came to believe that user-centered design was an essential component of the innovation equation. Therefore, they established our UX team just over three years ago. <a href=\"https:\/\/www.uxmatters.com\/mt\/archives\/2018\/02\/measuring-the-roi-for-ux-in-an-enterprise-organization-part-1.php\" class=\"read_more_link\">Read More<\/a><\/p>\n<p class=\"wpematico_credit\"><small>Powered by <a href=\"http:\/\/www.wpematico.com\" target=\"_blank\">WPeMatico<\/a><\/small><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Burcu S. Bakioglu, Burcu S. Bakioglu and Ben Basilan To stay relevant and avoid disruption through advances in technology or globalization, more and more organizations have embraced user-centered design and UX research methods. Thus, after years of fighting for a seat at the decision-making table, it is becoming more common for UX professionals to&#8230;<a class=\"moretag\" href=\"https:\/\/www.taterboy.com\/blog\/2018\/02\/measuring-the-roi-for-ux-in-an-enterprise-organization-part-1\/\"> Read the full article&#8230;<\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[371],"tags":[],"class_list":["post-44148","post","type-post","status-publish","format-standard","hentry","category-user-experience"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"By Burcu S. Bakioglu, Burcu S. Bakioglu and Ben Basilan To stay relevant and avoid disruption through advances in technology or globalization, more and more organizations have embraced user-centered design and UX research methods. Thus, after years of fighting for a seat at the decision-making table, it is becoming more common for UX professionals to\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Guest Contribution\"\/>\n\t<meta name=\"keywords\" content=\"user experience\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.taterboy.com\/blog\/2018\/02\/measuring-the-roi-for-ux-in-an-enterprise-organization-part-1\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.0.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Design for Immersive Technologies | User Experience for Games, Virtual Reality (VR) and Augmented\/Mixed Reality (AR\/MR)\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Measuring the ROI for UX in an Enterprise Organization, Part 1 | Design for Immersive Technologies\" \/>\n\t\t<meta property=\"og:description\" content=\"By Burcu S. Bakioglu, Burcu S. Bakioglu and Ben Basilan To stay relevant and avoid disruption through advances in technology or globalization, more and more organizations have embraced user-centered design and UX research methods. Thus, after years of fighting for a seat at the decision-making table, it is becoming more common for UX professionals to\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/www.taterboy.com\/blog\/2018\/02\/measuring-the-roi-for-ux-in-an-enterprise-organization-part-1\/\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2018-02-07T09:04:04+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2018-02-07T09:04:04+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Measuring the ROI for UX in an Enterprise Organization, Part 1 | Design for Immersive Technologies\" \/>\n\t\t<meta name=\"twitter:description\" content=\"By Burcu S. Bakioglu, Burcu S. Bakioglu and Ben Basilan To stay relevant and avoid disruption through advances in technology or globalization, more and more organizations have embraced user-centered design and UX research methods. Thus, after years of fighting for a seat at the decision-making table, it is becoming more common for UX professionals to\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.taterboy.com\\\/blog\\\/2018\\\/02\\\/measuring-the-roi-for-ux-in-an-enterprise-organization-part-1\\\/#article\",\"name\":\"Measuring the ROI for UX in an Enterprise Organization, Part 1 | Design for Immersive Technologies\",\"headline\":\"Measuring the ROI for UX in an Enterprise Organization, Part 1\",\"author\":{\"@id\":\"https:\\\/\\\/www.taterboy.com\\\/blog\\\/author\\\/guestcontribution\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/www.taterboy.com\\\/blog\\\/#organization\"},\"datePublished\":\"2018-02-07T02:04:04-07:00\",\"dateModified\":\"2018-02-07T02:04:04-07:00\",\"inLanguage\":\"en-US\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.taterboy.com\\\/blog\\\/2018\\\/02\\\/measuring-the-roi-for-ux-in-an-enterprise-organization-part-1\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.taterboy.com\\\/blog\\\/2018\\\/02\\\/measuring-the-roi-for-ux-in-an-enterprise-organization-part-1\\\/#webpage\"},\"articleSection\":\"User Experience\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.taterboy.com\\\/blog\\\/2018\\\/02\\\/measuring-the-roi-for-ux-in-an-enterprise-organization-part-1\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.taterboy.com\\\/blog#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.taterboy.com\\\/blog\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.taterboy.com\\\/blog\\\/category\\\/user-experience\\\/#listItem\",\"name\":\"User Experience\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.taterboy.com\\\/blog\\\/category\\\/user-experience\\\/#listItem\",\"position\":2,\"name\":\"User Experience\",\"item\":\"https:\\\/\\\/www.taterboy.com\\\/blog\\\/category\\\/user-experience\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.taterboy.com\\\/blog\\\/2018\\\/02\\\/measuring-the-roi-for-ux-in-an-enterprise-organization-part-1\\\/#listItem\",\"name\":\"Measuring the ROI for UX in an Enterprise Organization, Part 1\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.taterboy.com\\\/blog#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.taterboy.com\\\/blog\\\/2018\\\/02\\\/measuring-the-roi-for-ux-in-an-enterprise-organization-part-1\\\/#listItem\",\"position\":3,\"name\":\"Measuring the ROI for UX in an Enterprise Organization, Part 1\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.taterboy.com\\\/blog\\\/category\\\/user-experience\\\/#listItem\",\"name\":\"User Experience\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.taterboy.com\\\/blog\\\/#organization\",\"name\":\"Design for Immersive Technologies\",\"description\":\"User Experience for Games, Virtual Reality (VR) and Augmented\\\/Mixed Reality (AR\\\/MR)\",\"url\":\"https:\\\/\\\/www.taterboy.com\\\/blog\\\/\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.taterboy.com\\\/blog\\\/author\\\/guestcontribution\\\/#author\",\"url\":\"https:\\\/\\\/www.taterboy.com\\\/blog\\\/author\\\/guestcontribution\\\/\",\"name\":\"Guest Contribution\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/www.taterboy.com\\\/blog\\\/2018\\\/02\\\/measuring-the-roi-for-ux-in-an-enterprise-organization-part-1\\\/#authorImage\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d2aad73eb0f48c67b141e9fc978a0e498969791ed623346e361d02d19775b0bb?s=96&d=mm&r=g\",\"width\":96,\"height\":96,\"caption\":\"Guest Contribution\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.taterboy.com\\\/blog\\\/2018\\\/02\\\/measuring-the-roi-for-ux-in-an-enterprise-organization-part-1\\\/#webpage\",\"url\":\"https:\\\/\\\/www.taterboy.com\\\/blog\\\/2018\\\/02\\\/measuring-the-roi-for-ux-in-an-enterprise-organization-part-1\\\/\",\"name\":\"Measuring the ROI for UX in an Enterprise Organization, Part 1 | Design for Immersive Technologies\",\"description\":\"By Burcu S. 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