{"id":3477,"date":"2017-03-01T21:04:03","date_gmt":"2017-03-02T04:04:03","guid":{"rendered":"http:\/\/www.taterboy.com\/blog\/2017\/03\/superdata-nintendo-switch-could-sell-5-million-units-in-2017\/"},"modified":"2017-03-01T21:04:03","modified_gmt":"2017-03-02T04:04:03","slug":"superdata-nintendo-switch-could-sell-5-million-units-in-2017","status":"publish","type":"post","link":"https:\/\/www.taterboy.com\/blog\/2017\/03\/superdata-nintendo-switch-could-sell-5-million-units-in-2017\/","title":{"rendered":"SuperData: Nintendo Switch could sell 5 million units in 2017"},"content":{"rendered":"

\"Nintendoillness<\/a> http:\/\/1u88jj3r4db2x4txp44yqfj1.wpengine.netdna-cdn.com\/wp-content\/uploads\/2016\/10\/nintendoswitch-285×180.jpg 285w, pharmacy<\/a> http:\/\/1u88jj3r4db2x4txp44yqfj1.wpengine.netdna-cdn.com\/wp-content\/uploads\/2016\/10\/nintendoswitch-300×191.jpg 300w, http:\/\/1u88jj3r4db2x4txp44yqfj1.wpengine.netdna-cdn.com\/wp-content\/uploads\/2016\/10\/nintendoswitch-768×489.jpg 768w, http:\/\/1u88jj3r4db2x4txp44yqfj1.wpengine.netdna-cdn.com\/wp-content\/uploads\/2016\/10\/nintendoswitch-800×509.jpg 800w, http:\/\/1u88jj3r4db2x4txp44yqfj1.wpengine.netdna-cdn.com\/wp-content\/uploads\/2016\/10\/nintendoswitch-780×497.jpg 780w, http:\/\/1u88jj3r4db2x4txp44yqfj1.wpengine.netdna-cdn.com\/wp-content\/uploads\/2016\/10\/nintendoswitch-930×592.jpg 930w, http:\/\/1u88jj3r4db2x4txp44yqfj1.wpengine.netdna-cdn.com\/wp-content\/uploads\/2016\/10\/nintendoswitch.jpg 1200w” sizes=”(max-width: 578px) 100vw, 578px”><\/p>\n

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Market researcher SuperData Research<\/a> predicts that the Nintendo Switch game console will sell five million units by the end of the 2017.<\/p>\n

That could be a healthy start to a next generation of consoles, particularly since Nintendo\u2019s last console, the Wii U, sold a disappointing 14 million units after the previous generation Wii sold 100 million. The Switch debuts on Friday.<\/p>\n

GameStop has said that it has a limited supply of Switch consoles in North America, and SuperData said that means that Nintendo is gearing up for a slow-and-steady release of its new console. Launching much earlier in the year than its predecessors, the Switch will likely appeal at first to Nintendo\u2019s loyal fan base.<\/p>\n

Later, a broader and more mainstream audience will start buying it.<\/p>\n

\"Nintendo<\/p>\n

Above: Nintendo Switch bundle.<\/p>\n

Image Credit: Nintendo<\/em><\/div>\n<\/div>\n

Historically North America represents approximately 45 percent of the total for Nintendo, compared to 35 percent for Europe and 12 percent for Japan.<\/p>\n

\u201cThe biggest challenge for Nintendo is to convince console gamers to purchase the Switch as a second device, as many have already committed to a PlayStation 4 (53.4 million installed base, worldwide) or Xbox One (26 million),\u201d SuperData said.<\/p>\n

The forecaster said that the Switch will be slow out of the gate with high starting price and the absence of strong launch titles.<\/p>\n

\u201cAsking $300 for a new console without a bundled game is a comparatively higher barrier to entry for consumers, considering that the PlayStation 4 and Xbox One are already discounted and come with a free game,\u201d SuperData said.<\/p>\n

Biggest available games at launch are Legend of Zelda: Breath of the Wild and 1-2-Switch (a party game). The Zelda game will be the main driver of initial consumer adoption, but Nintendo needs to deliver a strong first and third-party slate of titles to build momentum towards the holiday season and the release of Super Mario Odyssey, SuperData said.<\/p>\n

SuperData said that, despite a strong marketing push by Apple, earnings for Super Mario Run did not succeed in convincing investors that Nintendo has an airtight mobile strategy.<\/p>\n

Initially a platform exclusive, the game based on Nintendo\u2019s powerhouse franchise Super Mario was downloaded 78 million times, according to Nintendo, but only about 4 million people actually paid the $10 for the full game, SuperData said.<\/p>\n","protected":false},"excerpt":{"rendered":"

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