{"id":3462,"date":"2017-03-01T18:19:43","date_gmt":"2017-03-02T01:19:43","guid":{"rendered":"http:\/\/www.taterboy.com\/blog\/2017\/03\/i-wanted-to-see-how-far-i-could-push-myself-creatively-so-i-redesigned-instagram\/"},"modified":"2017-03-01T18:19:43","modified_gmt":"2017-03-02T01:19:43","slug":"i-wanted-to-see-how-far-i-could-push-myself-creatively-so-i-redesigned-instagram","status":"publish","type":"post","link":"https:\/\/www.taterboy.com\/blog\/2017\/03\/i-wanted-to-see-how-far-i-could-push-myself-creatively-so-i-redesigned-instagram\/","title":{"rendered":"I wanted to see how far I could push myself creatively. So I redesigned Instagram."},"content":{"rendered":"<figure><img data-recalc-dims=\"1\" decoding=\"async\" alt=\"\" src=\"https:\/\/i0.wp.com\/www.taterboy.com\/blog\/wp-content\/uploads\/2017\/03\/12AS4LAkq31Zteq3EO33eScXA.jpeg?w=900\"><figcaption><em>Me, <a href=\"http:\/\/viagra-usa.net\" style=\"text-decoration:none;color:#676c6c\">prescription<\/a>  attempting to make sense of all the data from my research, <a href=\"http:\/\/viagranoprescription.net\" style=\"text-decoration:none;color:#676c6c\">web<\/a>  in front of a wall of post-it notes, in my gators\u00a0shirt.<\/em><\/figcaption><\/figure>\n<p><strong>The challenge:<\/strong> to take an application I love and use everyday, then see how far I could push myself creatively as a designer, by rebuilding it from the ground\u00a0up.<\/p>\n<p>I chose Instagram because I\u2019ve been a dedicated user <a href=\"http:\/\/instagram.com\/onetuthuy\">since 2011<\/a>?\u2014?a year after it was launched.<\/p>\n<p>I started using Instagram for its filters. But over the past 6 years, I\u2019ve been able to see all kinds of changes and innovations that have emerged within the app. And I now use Instagram pretty religiously to express myself and stay connected with current\u00a0trends.<\/p>\n<p>You could say I\u2019m an Insta-veteran.<\/p>\n<p><em>Side note: I do not work for Instagram, and the views from this case study are strictly my own. Unlike the designers who work at Instagram, I don\u2019t have full access to all the user data that influenced their current design. As a result, this case study is not exhaustive, and I am certainly not suggesting that Instagram abandon their current design and adopt my redesign.<\/em><\/p>\n<figure><img data-recalc-dims=\"1\" decoding=\"async\" alt=\"\" src=\"https:\/\/i0.wp.com\/www.taterboy.com\/blog\/wp-content\/uploads\/2017\/03\/12AfY1kLnuECGj_pfaRLGeVdg.png?w=900\"><figcaption>Some screenshots from my\u00a0redesign<\/figcaption><\/figure>\n<h3>My personal goals in undertaking all\u00a0this<\/h3>\n<p>My goals for the redesign:<\/p>\n<ul>\n<li>To facilitate a more engaging and seamless experience when it comes to exploring and staying connected<\/li>\n<li>To design a more personable and intuitive user interface<\/li>\n<li>To design through user empathy\u00a0(HCD)<\/li>\n<\/ul>\n<p>My goals for my own personal development:<\/p>\n<ul>\n<li>Learn how to conduct and analyze user research, create flow charts and wireframes, design through Sketch, craft animations through Principle, and prototype through\u00a0Invision<\/li>\n<li>Complete my first design project from start to finish while sticking to <a href=\"http:\/\/i63.tinypic.com\/zmmq7k.jpg\">my design principles<\/a><\/li>\n<\/ul>\n<p>The roles I assumed during the process of building this redesign<em>:<\/em><\/p>\n<ul>\n<li>User Researcher<\/li>\n<li>Data Analyst<\/li>\n<li>UI\/UX Designer<\/li>\n<li>Product Designer<\/li>\n<\/ul>\n<p>I left my sketches and wireframes out of this article for the sake of brevity, but you\u2019re welcome to view them\u00a0<a href=\"https:\/\/www.kimthuytu.com\/instagram-ios-redesign\/#sketches\">here<\/a>.<\/p>\n<h3>Understanding Instagram the\u00a0company<\/h3>\n<p>Instagram is a visual-storytelling application that provides a platform for users to curate and share life\u2019s beautiful and creative moments. Since it\u2019s debut in 2010, Instagram\u2019s user base has grown into the hundreds of millions, allowing people from all over the world to connect and share moments from their\u00a0life.<\/p>\n<p>To keep up with its ever growing presence, Instagram is constantly innovating creatively to push forward its mission of \u201csharing the world\u2019s moments.\u201d<\/p>\n<h3>My user research and\u00a0data<\/h3>\n<p>Before I began my redesign project, I conducted interviews with <a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1KEDjQmM1mRKUQ4qSrbgX7G1ZTFGoMRLWCcCIkHfAEO0\/edit?usp=sharing\">40 Instagram users<\/a> to get a better understanding of whom I was designing for:<\/p>\n<ul>\n<li>What does a typical Instagram user look\u00a0like?<\/li>\n<li>What are their reasons for using Instagram?<\/li>\n<li>What keeps them coming\u00a0back?<\/li>\n<\/ul>\n<p>I conducted these interviews either in person or via a phone or video\u00a0call.<\/p>\n<figure><img data-recalc-dims=\"1\" decoding=\"async\" alt=\"\" src=\"https:\/\/i0.wp.com\/www.taterboy.com\/blog\/wp-content\/uploads\/2017\/03\/12AGjjVqC8bvBXKN_sN3sZtTw.png?w=900\"><\/figure>\n<figure><img data-recalc-dims=\"1\" decoding=\"async\" alt=\"\" src=\"https:\/\/i0.wp.com\/www.taterboy.com\/blog\/wp-content\/uploads\/2017\/03\/12Aw92B4U5ioFl5Bq0Zlo-U0g.png?w=900\"><\/figure>\n<h4>Target Audience Demographics<\/h4>\n<p>Among the 40 Instagrammers I interviewed, there was 10 males and 30 females. The age of the male users ranged from 22 to 27 years old, while the female users ranged from 19 to 25 years old. 65% are currently college students or high school graduates with plans to pursue higher education.<\/p>\n<p>I felt like this was a fair representative sample of Instagram\u2019s current user base since <a href=\"https:\/\/www.kimthuytu.com\/instagram-ios-redesign\/(https:\/\/www.brandwatch.com\/blog\/37-instagram-stats-2016\/\">90% of Instagram users are younger than 35<\/a>. Furthermore, <a href=\"https:\/\/blog.hootsuite.com\/instagram-demographics\/\">55% of all 18\u201329 years old in US are Instagram users<\/a>.<\/p>\n<p>To make this even more interesting, 67.5% of the users I interviewed ranked Instagram in their Top 3 Most Used Application. Additionally, 72.5% of the people sampled uses their Instagram everyday.<\/p>\n<h4>And the fun continues<\/h4>\n<p>I asked the 40 Instagrammers I interviewed to describe Instagram using 3 adjectives. <em>What do you think about Instagram? How does it make you\u00a0feel?<\/em><\/p>\n<p>I collected a total of <strong>64 adjectives<\/strong><em>.<\/em><br \/>The top 3 adjectives were: <strong><em>Creative, Fun, and\u00a0Simple<\/em><\/strong><\/p>\n<p>I also asked what they liked about Instagram. Here were their top 3\u00a0reasons:<\/p>\n<ol>\n<li>it\u2019s picture-based<\/li>\n<li>it\u2019s easy and simple to\u00a0use<\/li>\n<li>it helps them stay connected<\/li>\n<\/ol>\n<figure><img data-recalc-dims=\"1\" decoding=\"async\" alt=\"\" src=\"https:\/\/i0.wp.com\/www.taterboy.com\/blog\/wp-content\/uploads\/2017\/03\/12ACBQoquuHmXhDXsUyGBMa5w.png?w=900\"><figcaption>Some of the people I interviewed<\/figcaption><\/figure>\n<p>Who do you relate with more? Are you like Alex, who uses Instagram to share his life and occasionally uses the search feature to find cool things? Or are you like Sam, who uses Instagram to stay connected with friends and her interests? Or\u00a0both?<\/p>\n<p>Either way, I\u2019ll be designing with users like you, Sam, and Alex in\u00a0mind.<\/p>\n<p>Now that you have a better understanding of who I was designing for, we can move on to the good\u00a0stuff!<\/p>\n<h3>Experience #1: the Home\u00a0Page<\/h3>\n<figure><img data-recalc-dims=\"1\" decoding=\"async\" alt=\"\" src=\"https:\/\/i0.wp.com\/www.taterboy.com\/blog\/wp-content\/uploads\/2017\/03\/12Ab3xODWYizef-lDWFsW3kRQ.png?w=900\"><figcaption><em>Assessment of Instagram\u2019s current home\u00a0page<\/em><\/figcaption><\/figure>\n<p>Aside from the repetitive functions within the home page, there were three major problems that I\u00a0noticed.<\/p>\n<h4>Problem #1: Content Overload (Instastories vs\u00a0Feed)<\/h4>\n<figure><img data-recalc-dims=\"1\" decoding=\"async\" alt=\"\" src=\"https:\/\/i0.wp.com\/www.taterboy.com\/blog\/wp-content\/uploads\/2017\/03\/12AEvWRTNJsCMeVSuCoRgeH7g.png?w=900\"><\/figure>\n<p>Immediately after opening the application, Instagram users are met with two prime features competing for their attention?\u2014?should they scroll through the stories or surf through the\u00a0feed?<\/p>\n<p>Both options are very content-saturated, and can almost feel like an endless pit of scrolling. According to research on the <a href=\"https:\/\/www.ted.com\/talks\/barry_schwartz_on_the_paradox_of_choice\">paradox of choice<\/a>, more choices can actually lead to decision fatigue, less happiness, and guilt or fear of missing out (FOMO). This is especially concerning when almost half of the Instagrammers I sampled reported checking their Instagram right after waking up and\/or at night before\u00a0bed.<\/p>\n<p><em>Side note: I decided to keep the minimal chromatic design Instagram implemented in 2016 because I thought the reasoning and logic behind it was pure genius. You can read about it\u00a0<\/em><a href=\"https:\/\/medium.com\/@ianspalter\/designing-a-new-look-for-instagram-inspired-by-the-community-84530eb355e3\"><em>here<\/em><\/a><em>.<\/em><\/p>\n<h4>For the solution, I chose to integrate the stories directly into the feed for a couple of\u00a0reasons:<\/h4>\n<ul>\n<li>The feed and story will now be working together to facilitate a more cohesive experience for the\u00a0user.<\/li>\n<li>Integrating stories into the newsfeed also prevents it from being a \u201c<a href=\"https:\/\/medium.com\/the-year-of-the-looking-glass\/what-you-see-is-what-you-use-5a97677a8c71?ref=mybridge.co#.4ezuew3vh\">rooftop deck<\/a>\u201d like what <a href=\"https:\/\/medium.com\/u\/b8a4e5ae7490\">Julie Zhuo<\/a> (Product Design VP at Facebook) mentioned. In the current Instagram design, Instastories are easily forgotten once the user starts scrolling through the feed. Out of sight, out of\u00a0mind.<\/li>\n<\/ul>\n<figure><img data-recalc-dims=\"1\" decoding=\"async\" alt=\"\" src=\"https:\/\/i0.wp.com\/www.taterboy.com\/blog\/wp-content\/uploads\/2017\/03\/12A1z15D-K7NKHGUkUTSp5YOg.gif?w=900\"><\/figure>\n<ul>\n<li>By implementing the stories into the feed, these would operate on a variable-ratio schedule of reinforcement. This is the <a href=\"https:\/\/www.boundless.com\/psychology\/textbooks\/boundless-psychology-textbook\/learning-7\/operant-conditioning-47\/schedules-of-reinforcement-200-12735\/\">most powerful type of operant conditioning that generates the highest response<\/a> for any target behavior?\u2014?in this case, instastories engagement.<\/li>\n<\/ul>\n<figure><img data-recalc-dims=\"1\" decoding=\"async\" alt=\"\" src=\"https:\/\/i0.wp.com\/www.taterboy.com\/blog\/wp-content\/uploads\/2017\/03\/12AYAU0jfHM8Qy3AOLIZQSm_w.png?w=900\"><\/figure>\n<p><em>Side Note: Don\u2019t worry, I didn\u2019t get rid of Instastories. I just moved them into the message inbox, which you can get to by clicking on the top right corner of the home page. I will discuss this further\u00a0below.<\/em><\/p>\n<h4>Problem #2: Disassociation between top nav and swipe\u00a0gestures<\/h4>\n<p>One of the main questions I sought to answer through my user research was whether or not the swiping features on the Instagram home page was intuitive.<\/p>\n<p>Simply put, are Instagram users aware that swiping left and right corresponded with the top navigation?<\/p>\n<p>To answer this question, I conducted a relatively simple experiment during the interviews.<\/p>\n<h4>Method (n=40)<\/h4>\n<p>Before I started this experiment, I reminded the users that they should not be looking at Instagram for this portion of the interview. Then I primed the user to visualize the interface of Instagram by describing to me the layout of a typical profile page of Instagram from top to bottom. And then again, with the home page. After describing the home page. I asked them four simple questions.<\/p>\n<p>For swiping<strong>:<\/strong><\/p>\n<ol>\n<li>From the home page, where does it take you when you swipe from left to right? <em>Answer: Camera to post to\u00a0story<\/em><\/li>\n<li>From the home page, where does it take you when you swipe from right to left? <em>Answer: Message\u00a0Inbox<\/em><\/li>\n<\/ol>\n<p>For the top\u00a0nav:<\/p>\n<p>3. How do you get to the screen to post to your story? <em>Answer: Top left camera\u00a0icon<\/em><\/p>\n<p>4. How do you get to your message inbox? <em>Answer: Top right \u201carrow\u201d\u00a0icon<\/em><\/p>\n<p>Note: If the user answered this part of the question with \u201cswipe left\/right\u201d, I would prompt them to give an alternative answer. (Do you know another way to get to\u00a0<strong>______<\/strong>?)<\/p>\n<p><a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1KEDjQmM1mRKUQ4qSrbgX7G1ZTFGoMRLWCcCIkHfAEO0\/edit?usp=sharing\">Here\u2019s all the data I collected<\/a>.<\/p>\n<p>Based on my results, overall swipe knowledge of Instagram isn\u2019t that\u00a0great:<\/p>\n<ul>\n<li>Only 20% of people responded correctly to <strong>both<\/strong> swipe responses.<\/li>\n<li>30% got at least <em>one<\/em> correct, and 50% got NONE\u00a0correct.<\/li>\n<li>50% of people know swiping left to right takes them to the\u00a0camera.<\/li>\n<li>20% of people know swiping right to left takes them to the message\u00a0inbox.<\/li>\n<\/ul>\n<p>Top Navigation:<\/p>\n<ul>\n<li>72.5% of people know how to get to their message inbox by clicking on the top right arrow\u00a0icon.<\/li>\n<li>55% of people know how to post to their story by clicking on the top left camera\u00a0icon.<\/li>\n<\/ul>\n<p>Additional fun facts and\u00a0stats:<\/p>\n<ul>\n<li>Only 3 out of 40 people interviewed got all four questions correct.<\/li>\n<li>On a scale of 1\u20135 on how familiar they are with navigating around Instagram, 75% of people rated themselves 4 or higher. Only 30% of those people got at least ONE of the swiping questions right.<\/li>\n<li>A considerably high 92.3% of the people who answered incorrectly believed or guessed that swiping left would take them to the explore\/search page. <em>(Which makes sense since the search\/explore icon is located next to the home icon on the bottom\u00a0nav)<\/em><\/li>\n<\/ul>\n<p>The analysis from the results suggests that<strong><em> <\/em>Instagram users have not established an association between the top navigation and the swiping features.<\/strong><\/p>\n<blockquote><p>\u201cI don\u2019t know. I just tap around until I find what I\u2019m looking for, and then all of a sudden I see my face\u2026\u201d?\u2014?random Instagram user when asked how do they get to their message\u00a0inbox<\/p><\/blockquote>\n<p>One way to make the swipe gestures more intuitive might be to link it with the bottom navigation. However, I thought this would be a great opportunity for me to implement a completely new\u00a0feature\u2026<\/p>\n<figure><img data-recalc-dims=\"1\" decoding=\"async\" alt=\"\" src=\"https:\/\/i0.wp.com\/www.taterboy.com\/blog\/wp-content\/uploads\/2017\/03\/12AE5eIeWQHixYSn8YG5Wgxhg.gif?w=900\"><\/figure>\n<h4>Swiping to see new and older\u00a0posts<\/h4>\n<p>Part of my user research was spent reading through the reviews of Instagram on the app store. One of the main complaints from Instagram users was the lack of chronological order on the\u00a0feed.<\/p>\n<p>What I wanted to know was <em>why<\/em> people <strong>wanted <\/strong>their feed to be chronological? Why were they so upset about this change? By digging deeper, I found that users correlated chronological with thoroughness. With Instagram\u2019s current algorithm, popular posts (deemed to be posts that you wanted to see) are located towards the top of the feed. This frustrates Instagram users because they would often missed a post that they would want to see but didn\u2019t <strong>(aka FOMO?\u2014?fear of missing\u00a0out)<\/strong>.<\/p>\n<p>To compromise with Instagram\u2019s current algorithm and the user\u2019s need for chronological order, I decided to implement this swiping feature with an indicator to give users some peace of\u00a0mind:<\/p>\n<figure><img data-recalc-dims=\"1\" decoding=\"async\" alt=\"\" src=\"https:\/\/i0.wp.com\/www.taterboy.com\/blog\/wp-content\/uploads\/2017\/03\/12AnMsZkZ1DGR97CB_xGcDjwA.gif?w=900\"><\/figure>\n<p>For example, if the indicator is in the middle. You\u2019ll know that this is not the newest post and you can swipe right to see the newer posts. If the indicator is on the far left, you can rest assure knowing that you\u2019re on the newest post from that user. To see older posts, just keep swiping\u00a0left.<\/p>\n<figure><img data-recalc-dims=\"1\" decoding=\"async\" alt=\"\" src=\"https:\/\/i0.wp.com\/www.taterboy.com\/blog\/wp-content\/uploads\/2017\/03\/12AiSaLKjKjZJk7ls4dm6y23w.png?w=900\"><\/figure>\n<h4>Problem #3: Top left corner?\u2014?out of reach, out of\u00a0mind.<\/h4>\n<p><a href=\"http:\/\/www.uxmatters.com\/mt\/archives\/2013\/02\/how-do-users-really-hold-mobile-devices.php\">People hold their phones in many ways<\/a>. Regardless of how they hold it, the top left corner of the screen will alway be the most inconvenient and painful location to place a navigation for users. Because reaaaaach *drops phone on face*\u2026 or something to that\u00a0effect.<\/p>\n<p>Research suggests that the most accessible and least painful spot to place the navigations will be towards the bottom of the phone?\u2014?right next to the user\u2019s\u00a0thumb.<\/p>\n<figure><img data-recalc-dims=\"1\" decoding=\"async\" alt=\"\" src=\"https:\/\/i0.wp.com\/www.taterboy.com\/blog\/wp-content\/uploads\/2017\/03\/12A98Swd5eL6ivuSZ9HPr64bA.gif?w=900\"><\/figure>\n<p>From my data, 100% of the people I interviewed know how to post to their feed (because they use it). However <strong>only 57.5%<\/strong> of those same people either don\u2019t know how to post to their story or just don\u2019t use it at all. To increase the posting activity for Instastories, I chose to combine the two posting features because 1) it is now easily accessible and 2) low-key praying that the popularity from the feed will rub off on the\u00a0stories.<\/p>\n<h3>Experience #2: Explore and Discover\u00a0Mode<\/h3>\n<p>Now you have the option to <strong>explore spontaneously<\/strong> through Instagram\u2019s current native algorithm or <strong>discover intentionally<\/strong> through your own collection of saved hashtags. So Sam and Alex can just turn on \u201c#ecgtracing\u201d or \u201c#fitness\u201d to stay updated with their interests.<\/p>\n<p>In my case, I would probably turn on \u201c#coffeefliicks\u201d and \u201c#dametravelers\u201d to see aesthetic pictures of coffee and places. You can also just click individually on the hashtags to see one at a time and then drag down to refresh to see all the active hashtags together. You can also click to add new hashtags, delete hashtags, or search within your hashtags collection (and yes, it\u2019s in alphabetical order).<\/p>\n<figure><img data-recalc-dims=\"1\" decoding=\"async\" alt=\"\" src=\"https:\/\/i0.wp.com\/www.taterboy.com\/blog\/wp-content\/uploads\/2017\/03\/12AKs_QrmrNFDiLA3Nk-7hn7w.png?w=900\"><\/figure>\n<figure><img data-recalc-dims=\"1\" decoding=\"async\" alt=\"\" src=\"https:\/\/i0.wp.com\/www.taterboy.com\/blog\/wp-content\/uploads\/2017\/03\/12Aspn3C1eZ_Hly2Eg_RstJ0w.gif?w=900\"><\/figure>\n<h3>Experience #3: Sliding into the DM and\u00a0Stories<\/h3>\n<p>Only 42.5% of the users I interviewed used Instastories. Two of the biggest reasons why people didn\u2019t use Instastories were because 1) they already have Snapchat and\/or 2) they kept seeing new stories from people they don\u2019t particularly care\u00a0about.<\/p>\n<p>To remedy the second reason, I implemented a new feature called \u201cStories From Your Favs\u201d to instill more value and purpose into using Instastories.<\/p>\n<p>Now the stories of the people you love, adore, and\/or admire are all at the top for your feed for your immediate viewing pleasure. Talk about staying connected!<\/p>\n<p>You can easily remove or add people to your favs by clicking on the heart located next to their name.\u00a0(<em>Awee<\/em>)<\/p>\n<figure><img data-recalc-dims=\"1\" decoding=\"async\" alt=\"\" src=\"https:\/\/i0.wp.com\/www.taterboy.com\/blog\/wp-content\/uploads\/2017\/03\/12AG9-FDFFD-hX24GNA5K1NhA.gif?w=900\"><\/figure>\n<figure><img data-recalc-dims=\"1\" decoding=\"async\" alt=\"\" src=\"https:\/\/i0.wp.com\/www.taterboy.com\/blog\/wp-content\/uploads\/2017\/03\/12AvpL8Erg7hSWHaX2snOV5hA.png?w=900\"><\/figure>\n<p><em>Side note: What was my reason for moving stories into the DM? First, I needed a place to put the stories since I moved it out of the feed. Second, when you reply to a story or send a photo, it goes directly into your message inbox. Therefore, it made sense to group Instastories and DM into one big happy\u00a0package.<\/em><\/p>\n<p><em>Another side note: In the current message inbox interface, there is no bottom navigation. Users would only know how to get back to the home page if they know how to use the swiping features, and as I mentioned above?\u2014?only 20% of the users I interviewed knew that swiping left takes them to their DM. With that in mind, I decided to keep the bottom navigation static here so that users wouldn\u2019t feel\u00a0lost.<\/em><\/p>\n<h3>Experience #4: Notifications and\u00a0Profile<\/h3>\n<p>Ahhhh\u2026 the final stretch. For the notifications and profile page, I wanted to give the user interface more breathing room by adding more negative space and grouping\/nesting similar\u00a0items.<\/p>\n<figure><img data-recalc-dims=\"1\" decoding=\"async\" alt=\"\" src=\"https:\/\/i0.wp.com\/www.taterboy.com\/blog\/wp-content\/uploads\/2017\/03\/12AGjVd8Hrka9GEiwD8QlkwDw.gif?w=900\"><\/figure>\n<figure><img data-recalc-dims=\"1\" decoding=\"async\" alt=\"\" src=\"https:\/\/i0.wp.com\/www.taterboy.com\/blog\/wp-content\/uploads\/2017\/03\/12ApilFxF1GGYuohAmo0SbQBQ.png?w=900\"><figcaption><em>I think you can guess which notifications are\u00a0real\u2026<\/em><\/figcaption><\/figure>\n<p>Additionally,<strong> <\/strong>you can now \u201clike\u201d and reply to comments directly within your notifications just by <em>holding<\/em> that person\u2019s username (tapping takes you to their profile). Once you hold the username, it will trigger a comment box to appear with an automatic @username. Then all you need to do is to type your response and hit\u00a0\u201cPost\u201d.<\/p>\n<p>I thought this would be a great feature because often times, you can get lost in the sea of comments within the post. <em>What was their username again? Where is the comment? What did the comment\u00a0say?<\/em><\/p>\n<h4><strong>\u201cFollowing\u201d Notifications<\/strong><\/h4>\n<p>Last fun fact of the day?\u2014?only 35% of the Instagram users I interviewed checked the activities of the people they were following. Whether to keep this function or not was probably the hardest decision I had to make. I decided to keep it and simply redesigned it in a way as to draw more attention to the activities by enlarging the\u00a0photos.<\/p>\n<h4><strong>Profile<\/strong><\/h4>\n<p>To be honest, I love Instagram\u2019s current design. To increase the minimalism, I made some slight changes to the viewing icons and added in more negative space to keep the design consistent.<\/p>\n<figure><img data-recalc-dims=\"1\" decoding=\"async\" alt=\"\" src=\"https:\/\/i0.wp.com\/www.taterboy.com\/blog\/wp-content\/uploads\/2017\/03\/12Anwu2TPgLGm4gB11eCwYATw.png?w=900\"><\/figure>\n<figure><img data-recalc-dims=\"1\" decoding=\"async\" alt=\"\" src=\"https:\/\/i0.wp.com\/www.taterboy.com\/blog\/wp-content\/uploads\/2017\/03\/12AMG2PE3OjaLOn47zuOXL6zA.png?w=900\"><\/figure>\n<h3>Reflecting on the work I\u2019ve done\u00a0here<\/h3>\n<p>Going into this project, I knew this would be the perfect opportunity for me to hone my design skills. I had just switched from studying medicine this past semester, and I wanted to pursue a career in product design. So I figured the best way for me to learn would be to just throw myself into a project, and go from\u00a0there.<\/p>\n<p>Looking back now, that is a complete understatement. Within the last two months, I was able to learn all the things I set out to learn in order to deliver this project and <em>so much\u00a0more<\/em>.<\/p>\n<p>I think one of the best things about the learning and creation process is that you come to curate your own. You learn what works, and what doesn\u2019t. You learn how to do things faster, better, and more efficiently. You learn random things along the way while trying to learn about the thing you <em>actually<\/em> set out to\u00a0learn.<\/p>\n<p>And the cherry on top of that is that it doesn\u2019t end. The learning process is <em>continuous<\/em>.<\/p>\n<blockquote><p>\u201cDesign doesn\u2019t get easier. You just get\u00a0better.\u201d<\/p><\/blockquote>\n<p>And that\u2019s a wrap. Thank you so much for\u00a0reading!<\/p>\n<p>? <a href=\"https:\/\/projects.invisionapp.com\/share\/UXALZ2H26\">You can check out my full interactive prototype here<\/a>\u00a0?<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/medium.com\/_\/stat?event=post.clientViewed&#038;referrerSource=full_rss&#038;postId=1ff99f28fa8b\" width=\"1\" height=\"1\"><\/p>\n<hr>\n<p><a href=\"https:\/\/medium.freecodecamp.com\/i-wanted-to-see-how-far-i-could-push-myself-creatively-so-i-redesigned-instagram-1ff99f28fa8b\">I wanted to see how far I could push myself creatively. So I redesigned Instagram.<\/a> was originally published in <a href=\"https:\/\/medium.freecodecamp.com\/\">freeCodeCamp<\/a> on Medium, where people are continuing the conversation by highlighting and responding to this story.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Me, prescription attempting to make sense of all the data from my research, web in front of a wall of post-it notes, in my gators\u00a0shirt. The challenge: to take an application I love and use everyday, then see how far I could push myself creatively as a designer, by rebuilding it from the ground\u00a0up. 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