{"id":2778,"date":"2017-02-27T09:10:39","date_gmt":"2017-02-27T16:10:39","guid":{"rendered":"http:\/\/www.taterboy.com\/blog\/2017\/02\/amazon-owned-streaming-giant-twitch-to-start-selling-video-games\/"},"modified":"2017-02-27T09:10:39","modified_gmt":"2017-02-27T16:10:39","slug":"amazon-owned-streaming-giant-twitch-to-start-selling-video-games","status":"publish","type":"post","link":"https:\/\/www.taterboy.com\/blog\/2017\/02\/amazon-owned-streaming-giant-twitch-to-start-selling-video-games\/","title":{"rendered":"Amazon-owned streaming giant Twitch to start selling video games"},"content":{"rendered":"

\"\"online<\/a> http:\/\/cdn.geekwire.com\/wp-content\/uploads\/2016\/09\/20160903_PAX_West_147-300×200.jpg 300w, http:\/\/cdn.geekwire.com\/wp-content\/uploads\/2016\/09\/20160903_PAX_West_147-768×513.jpg 768w, http:\/\/cdn.geekwire.com\/wp-content\/uploads\/2016\/09\/20160903_PAX_West_147-1240×828.jpg 1240w, http:\/\/cdn.geekwire.com\/wp-content\/uploads\/2016\/09\/20160903_PAX_West_147-200×133.jpg 200w, http:\/\/cdn.geekwire.com\/wp-content\/uploads\/2016\/09\/20160903_PAX_West_147-150×100.jpg 150w” sizes=”(max-width: 334px) 100vw, 334px”>Twitch is adding an e-commerce element to its game streaming platform.<\/p>\n

The Amazon-owned company announced today that it will sell\u00a0video games directly on\u00a0its site, which is already used by nearly 10 million daily active users.<\/p>\n

\u201cTwitch has always been the best place to watch, share, and play games,\u201d wrote Dallas Tester, developer programs manager, in a blog post<\/a>. \u201cSoon, it will be the best place to sell your games as well.\u201d<\/p>\n

Starting this spring, \u201cTwitch Games Commerce<\/a>\u201d will allow viewers to purchase a game that\u2019s being live-streamed on Twitch. Streamers who have partnered with Twitch will receive a 5 percent revenue share for each purchase; viewers will receive the game, which is played through the Twitch launcher, and \u201ca randomly generated reward like an emote, badges, or Bits for Cheering.\u201d<\/p>\n

Twitch is partnering with several game developers like Ubisoft, Telltale Games, and more at launch.<\/p>\n

\u201cWe believe there is tremendous potential in our community-first approach to game discovery and sale,\u201d Tester wrote. \u201cIt allows streamers to play and promote games they authentically enjoy and be rewarded for helping fans find new content. The community will love supporting streamers they watch by shopping local, right from the channel page they\u2019re already spending time on. These interactions create new motivations for purchase to bring you new and highly engaged players.\u201d<\/p>\n

Amazon paid nearly $1 billion to acquire Twitch in 2014. Since then, the company has grown its Amazon Game Studios team and in September announced<\/a> its first games with deep Twitch integration. One of the games even includes the ability for users to wager loyalty points that can be exchanged for in-game rewards \u2014 effectively moving Amazon into the emerging area of eSports betting.<\/p>\n

Amazon has also created an ecosystem it describes as a \u201csandbox of innovation<\/a>\u201d that includes Twitch, Lumberyard, AWS, and Curse.<\/p>\n

In another result of Amazon\u2019s Twitch acquisition, the Seattle tech giant\u00a0last year\u00a0announced Twitch Prime<\/a>, a new bundle of Amazon Prime<\/a> benefits\u00a0specifically aimed at\u00a0gamers. Prime members get discounts on game pre-orders and new releases, a rotating selection of free digital titles, in game bonuses, and an ad-free\u00a0Twitch experience that includes a free monthly Twitch channel subscription.<\/p>\n

Twitch now has more than 2\u00a0million active streamers, with 9.7\u00a0million daily active\u00a0who watch an average of 106\u00a0minutes per day of streamed content.<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"

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