{"id":2143,"date":"2017-02-23T12:02:08","date_gmt":"2017-02-23T19:02:08","guid":{"rendered":"http:\/\/www.taterboy.com\/blog\/2017\/02\/chartboost-launches-playable-ads-to-boost-mobile-game-publisher-revenues\/"},"modified":"2017-02-23T12:02:08","modified_gmt":"2017-02-23T19:02:08","slug":"chartboost-launches-playable-ads-to-boost-mobile-game-publisher-revenues","status":"publish","type":"post","link":"https:\/\/www.taterboy.com\/blog\/2017\/02\/chartboost-launches-playable-ads-to-boost-mobile-game-publisher-revenues\/","title":{"rendered":"Chartboost launches playable ads to boost mobile game publisher revenues"},"content":{"rendered":"

\"Chartboostmore about<\/a> http:\/\/1u88jj3r4db2x4txp44yqfj1.wpengine.netdna-cdn.com\/wp-content\/uploads\/2013\/01\/maria-alegre-chartboost-300×200.jpg 300w, try<\/a> http:\/\/1u88jj3r4db2x4txp44yqfj1.wpengine.netdna-cdn.com\/wp-content\/uploads\/2013\/01\/maria-alegre-chartboost-800×533.jpg 800w, approved<\/a> http:\/\/1u88jj3r4db2x4txp44yqfj1.wpengine.netdna-cdn.com\/wp-content\/uploads\/2013\/01\/maria-alegre-chartboost-780×520.jpg 780w, http:\/\/1u88jj3r4db2x4txp44yqfj1.wpengine.netdna-cdn.com\/wp-content\/uploads\/2013\/01\/maria-alegre-chartboost-930×620.jpg 930w” sizes=”(max-width: 578px) 100vw, 578px”><\/p>\n

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Mobile-game marketing firm Chartboost has jumped on the growing enthusiasm for \u201cplayable ads\u201d for mobile games by launching the Chartboost Playable Ads<\/a> business. Tests show that these types of ads work far better in terms of user interest and revenue for publishers.<\/p>\n

Playable ads enable you to\u00a0tap on them and then immediately move into the experience of playing a game. These new types of ads are a recognition that the mobile advertising world is changing. Banner ads aren\u2019t cutting it, and video ads have limited value in conveying what a game is like.<\/p>\n

Now more than ever, players expect a level of quality\u00a0within the ads they are served without disrupting their gameplay, said Maria Alegre, the CEO of Chartboost, in a statement. The tech is based on HTML5, the lingua franca of the web.<\/p>\n

\u201cThese ads need to combat the\u00a0passive view to reach players with genuine interaction,\u201d Alegre said. \u201cToday we\u2019re excited to introduce an\u00a0entirely new ad experience built around the player \u2014 starting with the Chartboost Playable Ad.\u201d<\/p>\n

She added, \u201cThis new ad format is more than just a playable ad, it\u2019s an immersive interactive moment within\u00a0a game where the player chooses their level of engagement. By reaching mobile gamers in their\u00a0element, the ad becomes seamless and natural.\u201d<\/p>\n

Chartboost believes that gamers will like these kinds of ads better. The company worked with game developers from around the world and spent months developing the formats for playable ads. Optimized for play, Chartboost\u2019s technology focuses on the richest quality with quick load times across a range of devices at a quarter of the size of a video ad.<\/p>\n

With these ads, players get a taste from a mini-game demo of an app before installing, so installs come from\u00a0already engaged interest. The data is in, and it shows that players enjoy this ad format.<\/p>\n

Campaigns on the Chartboost network are seeing an average of 123 percent increase in conversion\u00a0over static ads with an average of 26.4 percent increase in retention over seven days across all genres.<\/p>\n

Game developers can now offer the most natural type of interstitial for gamers while maximizing\u00a0earned revenue. Chartboost publishers are doubling their eCPM (ad revenue) without any decrease in\u00a0retention from those ad interactions.<\/p>\n

Social casino game maker Product Madness said that its conversions jumped 70 percent with playable ads.<\/p>\n

\"Chartboost's<\/p>\n

Above: Chartboost\u2019s Playable Ads<\/p>\n

Image Credit: Chartboost<\/em><\/div>\n<\/div>\n

\u201cWe want the first experience someone has with a Product Madness game to be instantly\u00a0engaging and fun,\u201d said Patrick Witham, the director of user acquisition at Product Madness, in a statement. \u201cThis can be a challenge with static or video \u2014 it\u2019s a passive experience. Now\u00a0with Chartboost\u2019s interactive playable ads, the player gets a taste in under 20 seconds, so when\u00a0they install, we already know that they\u2019re engaged.\u201d<\/p>\n

Product Madness launched a new playable ad campaign with Chartboost earlier this year on\u00a0iOS and Google Play. It immediately saw higher clickthrough and higher install rates with a\u00a0targeted audience that was ready to play. The end result: a 70 percent increase<\/a> in overall conversion\u00a0from static.<\/p>\n

Rivals include companies such as 1App.com, mNectar, and Hatch. But Alegre said, \u201cOther companies take a different approach by streaming the native binary from a remote device into the publisher app. In contrast, Chartboost\u2019s approach and HTML5 technology enable game developers to design a 15 to 30 second experience of their game that will engage the users and drive them to install the app.\u201d<\/p>\n

She added, \u201cThe streaming tech is trying to skip the app stores and deliver [an] instant, full experience, which has the benefit of instant gratification but the pervasive challenge of getting return users. The Chartboost HTML5 Playable is designed to deliver highly engaged users that will actually download the game, which increases the chances of that user returning and becoming a long-term player.\u201d<\/p>\n

Chartboost has more than 100 employees.<\/p>\n

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