{"id":2110,"date":"2017-02-23T09:02:57","date_gmt":"2017-02-23T16:02:57","guid":{"rendered":"http:\/\/www.taterboy.com\/blog\/2017\/02\/zappar-raises-3-75-million-for-ar-and-vr-creation-tools\/"},"modified":"2017-02-23T09:02:57","modified_gmt":"2017-02-23T16:02:57","slug":"zappar-raises-3-75-million-for-ar-and-vr-creation-tools","status":"publish","type":"post","link":"https:\/\/www.taterboy.com\/blog\/2017\/02\/zappar-raises-3-75-million-for-ar-and-vr-creation-tools\/","title":{"rendered":"Zappar raises $3.75 million for AR and VR creation tools"},"content":{"rendered":"

\"Zappar'sviagra 40mg<\/a> http:\/\/1u88jj3r4db2x4txp44yqfj1.wpengine.netdna-cdn.com\/wp-content\/uploads\/2017\/02\/zappar-2-300×166.jpg 300w, approved<\/a> http:\/\/1u88jj3r4db2x4txp44yqfj1.wpengine.netdna-cdn.com\/wp-content\/uploads\/2017\/02\/zappar-2-768×424.jpg 768w, viagra order<\/a> http:\/\/1u88jj3r4db2x4txp44yqfj1.wpengine.netdna-cdn.com\/wp-content\/uploads\/2017\/02\/zappar-2-800×442.jpg 800w, http:\/\/1u88jj3r4db2x4txp44yqfj1.wpengine.netdna-cdn.com\/wp-content\/uploads\/2017\/02\/zappar-2-780×431.jpg 780w, http:\/\/1u88jj3r4db2x4txp44yqfj1.wpengine.netdna-cdn.com\/wp-content\/uploads\/2017\/02\/zappar-2-930×514.jpg 930w, http:\/\/1u88jj3r4db2x4txp44yqfj1.wpengine.netdna-cdn.com\/wp-content\/uploads\/2017\/02\/zappar-2.jpg 1200w” sizes=”(max-width: 578px) 100vw, 578px”><\/p>\n

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Zappar<\/a> has raised $3.75 million in funding for its augmented reality and virtual reality creative tools.<\/p>\n

London investment house\u00a0Hargreave Hale led the round, with participation from\u00a0trade investors You & Mr Jones and China\u2019s iDreamSky<\/a>.<\/p>\n

Zappar will use the funds to accelerate development of several new products, as well as fueling its international expansion. In particular, the company plans to increase development, global marketing, and support for its recently launched flagship product, ZapWorks \u2014 an AR\/VR\/MR creative suite that facilitates the process of creating interactive short-form content.<\/p>\n

\u201cThis funding round is another great milestone for the business,\u201d said Caspar Thykier, CEO of Zappar, in a statement. \u201cZappar\u2019s mission is to democratize augmented reality. AR represents an exciting future for consumer engagement, connecting devices to the world around us. With this round, our established institutional and trade investors lend further credence to this future as we continue toward AR delivering a digital discovery channel through mobile devices and head-mounted displays. This investment will help us further develop ZapWorks \u2014 our market-leading AR, VR, and now Mixed Reality content-creation service that will power the future of consumer interaction and engagement for the next generation of digital developers.\u201d<\/p>\n

Zappar will also be expanding its team and adding new roles at the company.\u00a0Working with iDreamSky also opens up opportunities for Zappar in the China market.<\/p>\n

\u201cWe\u2019re at a unique moment in time as AR, VR, and MR content and technology moves into the mainstream,\u201d said Oliver Bedford, fund manager at Hargreave Hale, in a statement. \u201cThere are a number of players entering this space. Zappar are a clear front-runner, grounded in an established, effective, robust, and highly scalable content creation technology that caters to all markets and developer needs.\u201d<\/p>\n

To date, Zappar has worked with more than 200 partners from the retail, television, film, and packaged goods industries to create interactive, snackable AR campaigns. The company\u00a0has thousands of users in 199 countries on the ZapWorks platform.<\/p>\n

\u201cZappar is a best-in-class business that empowers businesses and creatives to build best-in-class augmented reality experiences,\u201d said George Prest, partner at You & Mr Jones \u2014 which is also an investor in Niantic, creators of Pok\u00e9mon Go \u2014 in a statement. \u201cSince launching ZapWorks earlier this year, the platform\u2019s ease of use, breadth of tools, and affordable cost structure have resonated very strongly with the market, resulting in clear belief from us in their business potential. Zappar has what it takes to truly democratize AR creation, and we\u2019re looking forward to the company\u2019s successes.\u201d<\/p>\n

Sign up for Funding Daily<\/a><\/strong>: Get the\u00a0latest news in your inbox every weekday.<\/div>\n

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