{"id":1523,"date":"2017-02-21T12:07:37","date_gmt":"2017-02-21T19:07:37","guid":{"rendered":"http:\/\/www.taterboy.com\/blog\/2017\/02\/top-gear-teases-its-new-season-starting-in-march\/"},"modified":"2017-02-21T12:07:37","modified_gmt":"2017-02-21T19:07:37","slug":"top-gear-teases-its-new-season-starting-in-march","status":"publish","type":"post","link":"https:\/\/www.taterboy.com\/blog\/2017\/02\/top-gear-teases-its-new-season-starting-in-march\/","title":{"rendered":"Top Gear teases its new season, starting in March"},"content":{"rendered":"

The right branding and logo design<\/a> can make or break a company. Here’s a 10-point checklist to help you shape your brand-building process.\u00a0<\/p>\n

01. Empower them<\/h3>\n

Empower your client so they can develop a clear understanding of exactly what they want from\u00a0the\u00a0process. Then you can tailor your response accordingly.\u00a0<\/p>\n

02. Measure it<\/h3>\n

Collect quantitative data before you embark on a project. You can then compare this\u00a0with data collected after launch in order to measure the effectiveness of your work.<\/p>\n

03. Research it<\/h3>\n

A rebrand is pointless unless it’s formed from thorough market insight. Try to fully understand customer behaviour, unhealthy<\/a> both inside and adjacent to your category.<\/p>\n

04. Time it<\/h3>\n

Markets change quickly, stomach<\/a> so act on research swiftly to avoid missing out. Having a clear\u00a0timeline and project plan will ensure you don’t spend too long planning.<\/p>\n

05. Make it clear<\/h3>\n

Create a future-proof icon by distilling the marque to a bare minimum. This helps clarify what’s on offer and readies the branding for use on merchandise, drugs<\/a> sponsorship and social media.<\/p>\n

06. Make it flexible<\/h3>\n

Build flexibility into the architecture to allow for easy brand extension. This improves recognition across lines, and lowers the cost of subsequent design work for the client.<\/p>\n

07. Make it original<\/h3>\n

Avoid conforming to type. Achieve segment cut-through by creating something that\u00a0looks different from other products or services in the same area.<\/p>\n

08. Tell a story<\/h3>\n

Craft stories that get to the heart of the business’ USP, tapping into the company’s heritage to create a rallying point for consumers.<\/p>\n

09. Make it emotional<\/h3>\n

Think like a lifestyle brand. Give customers a reason to spend more on products or services by creating an attractive brand world based on emotion and inspiration.<\/p>\n

10. Mix it up<\/h3>\n

Speak about different elements of the brand story at different touchpoints. This will\u00a0help you avoid stale and repetitive messaging and maximise impact.<\/p>\n

This article was originally featured in <\/em>Computer Arts<\/em><\/ins><\/a> issue 262; <\/em>buy it here.<\/em><\/ins><\/a><\/p>\n

Related articles:<\/strong><\/p>\n