{"id":1350,"date":"2017-02-20T21:10:36","date_gmt":"2017-02-21T04:10:36","guid":{"rendered":"http:\/\/www.taterboy.com\/blog\/2017\/02\/hot-wheels-ar-app-is-a-poor-excuse-for-ar-technology\/"},"modified":"2017-02-20T21:10:36","modified_gmt":"2017-02-21T04:10:36","slug":"hot-wheels-ar-app-is-a-poor-excuse-for-ar-technology","status":"publish","type":"post","link":"https:\/\/www.taterboy.com\/blog\/2017\/02\/hot-wheels-ar-app-is-a-poor-excuse-for-ar-technology\/","title":{"rendered":"Hot Wheels\u2019 AR app is a poor excuse for AR technology"},"content":{"rendered":"<p><img data-recalc-dims=\"1\" decoding=\"async\" alt=\"\" src=\"https:\/\/i0.wp.com\/www.taterboy.com\/blog\/wp-content\/uploads\/2017\/02\/Screen_Shot_2017_02_20_at_3.07.04_PM.0.png?w=900\"><\/p>\n<p>The Hot Wheels line of toy cars seems like it would be an ideal candidate for augmented reality. Just take your phone and build the virtual track in your living room without the constraints of budget and physics of real-world plastic tracks and toy cars. <\/p>\n<p>The augmented reality <em>Hot Wheels Track Builder Tango<\/em> app that the company announced at this year\u2019s Toy Fair unfortunately doesn\u2019t quite live up to the dream of a virtual Hot Wheels masterpiece. The app lets you build your own Hot Wheels tracks in a digital playroom, <a href=\"http:\/\/viagra-order-online.net\" title=\"viagra\" style=\"text-decoration:none;color:#676c6c\">viagra<\/a>  which you can physically move around in by moving around in the real world through Google\u2019s Tango technology. <\/p>\n<p>Unfortunately, the app <em>only<\/em> works with a Google Tango-equipped device, of which there are <a href=\"http:\/\/www.theverge.com\/2017\/1\/2\/14146596\/asus-zenfone-ar-google-tango-ces-2017-leak\">only two<\/a> <a href=\"http:\/\/www.theverge.com\/2016\/11\/1\/13480840\/google-tango-lenovo-phab-2-pro-apps-games-release-date\">currently&#8230;<\/a><\/p>\n<p>\n<a href=\"http:\/\/www.theverge.com\/2017\/2\/20\/14672640\/hot-wheels-ar-app-google-tango-augmented-reality\">Continue reading\u2026<\/a>\n<\/p>\n<p class=\"wpematico_credit\"><small>Powered by <a href=\"http:\/\/www.wpematico.com\" target=\"_blank\">WPeMatico<\/a><\/small><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Hot Wheels line of toy cars seems like it would be an ideal candidate for augmented reality. Just take your phone and build the virtual track in your living room without the constraints of budget and physics of real-world plastic tracks and toy cars. The augmented reality Hot Wheels Track Builder Tango app that&#8230;<a class=\"moretag\" href=\"https:\/\/www.taterboy.com\/blog\/2017\/02\/hot-wheels-ar-app-is-a-poor-excuse-for-ar-technology\/\"> Read the full article&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":1351,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[174,377],"tags":[],"class_list":["post-1350","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-games-media","category-gaming"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"The Hot Wheels line of toy cars seems like it would be an ideal candidate for augmented reality. 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The augmented reality Hot Wheels Track Builder Tango app that\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"taterboy\"\/>\n\t<meta name=\"keywords\" content=\"games,gaming\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.taterboy.com\/blog\/2017\/02\/hot-wheels-ar-app-is-a-poor-excuse-for-ar-technology\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.0.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Design for Immersive Technologies | User Experience for Games, Virtual Reality (VR) and Augmented\/Mixed Reality (AR\/MR)\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Hot Wheels\u2019 AR app is a poor excuse for AR technology | Design for Immersive Technologies\" \/>\n\t\t<meta property=\"og:description\" content=\"The Hot Wheels line of toy cars seems like it would be an ideal candidate for augmented reality. 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