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User Experience

Fears About User Research

By Jim Ross

As Halloween approaches, I thought it would be fun to write about a scary subject: user research! User researchers can sometimes be a fearful, neurotic bunch, and user research can be a scary business for newcomers and even those with years of experience.

Perhaps some might find user research scary because it has often been misunderstood, devalued, and viewed with skepticism. User researchers have struggled to prove our value and to prevent user research from being the first thing cut from projects to save time and money. We always feel that we must work hard to prove our worth and overcome these doubts. Read More

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