Minecraft’s recent surge on YouTube proves that the ‘PewDiePie Effect’ is still real
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PewDiePie/YouTube
Almost two months ago, Felix “PewDiePie” Kjellberg did something his fans have wanted for years: he made a Minecraft video, and he’s continued to make them ever since. The result was Kjellberg’s most successful month in years, pulling in more than 570 million views in July and kickstarting a new trend among some of the biggest YouTube creators.
For the first time since January 2017, Minecraft has surpassed Fortnite as the most-searched game on YouTube. Minecraft is having a moment again, and it’s reminiscent of one of YouTube’s earliest gaming trends known as the “PewDiePie Effect.”
The “PewDiePie Effect” is a term that YouTuber and commentator Matthew “MatPat” Patrick used in a recent video to talk about creators’ influences on the…
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