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Fortnite star Ninja signs multi-year apparel deal with Adidas

Image: Ninja

Fresh off of a well-publicized split from Twitch, streamer Tyler “Ninja” Blevins today announced a partnership with Adidas, which the apparel company now tells The Verge is a multi-year deal. There aren’t any shoes or apparel for sale right now, but on his Mixer stream, Blevins said, “I can’t say specifically what is in the works with Adidas, but use your imagination.” Adidas says that the partnership might lead to products “in either the physical or virtual world.”

Apparel companies signing deals with gaming stars is a relatively new phenomenon. Nike signed a deal earlier this year to make jerseys for the League of Legends Pro League in China, which are expected to debut at the 2019 League of Legends World Championship in Paris in…

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