Respawn says it’s ‘putting a lot on the line’ with Apex Legends’ surprise launch
Guest Contribution
Titanfall creator Respawn Entertainment became the latest developer to take on Fortnite, with today’s announcement and surprise launch of Apex Legends. It’s a new free-to-play shooter set in the Titanfall universe, and it’s a bold attempt at venturing into the increasingly crowded battle royale space. Perhaps even more interesting than the game itself, though, is Respawn’s release strategy, which amounts to a radical rethinking of how big-budget game studios put out new products.
As a subsidiary of gigantic game publisher Electronic Arts, Respawn had to dramatically alter how it develops, launches, and then supports a new game going forward. Even harder was convincing a company as conservative and slow-moving as EA that the studio could…
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