Measuring the Value of UX
Guest Contribution
What do I mean by value? The value of a UX design or digital project equates with the impact the project makes.
“Impact is the tangible change that research provides—be it in policy, business, industry, or society.”—Oxford University e-Research Centre
Given the ubiquity of technology in our lives, there has, until recently, been a surprising lack of work to assess the digital impact of User Experience. To determine the success of a Web site, we turn to data on conversions and analytics that indicate user behavior, but what about the wider impact? What is its lasting value? This kind of value is impossible to describe in purely quantitative terms.
In this article, I’ll present a robust approach to measuring the digital impact of projects, using a framework that I developed: the Digital Impact Framework (DIF). The DIF can answer specific questions about a project’s impact. It is also a strategic tool that decision makers can use in planning and prioritizing the appropriate goals and objectives, which can actually generate the identified impacts. Read More
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