3 Ways to Take a Step Back and Think Strategically
Guest Contribution
Maybe you’re excitedly reviewing research questions for your upcoming study on internal communication and messaging, and your manager asks how your work will impact the product team’s larger communication strategy. While you’d thought about the larger communication strategy at the beginning of the project, its importance has slowly waned as you focused on creating your interview guide. Or worse, you’re presenting your research findings on improving the usability of a tool in wide use, and your main stakeholder asks how this will improve awareness and adoption of the tool overall. Somehow, that initial goal faded during the research planning discussions.
These sorts of things can happen all too easily. Sometimes we throw ourselves into planning and executing our user research, getting caught up in the details, until someone barges in and asks a simple question: Why? Why are we doing this? What is the overall goal of the research? Read More
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