Hit that target!
Guest Contribution
What’s the point of having a product if you don’t have customers? Before you decide to go all in, take a second and figure out who your potential customers will be.
Take out a piece of paper and write down all of the benefits that your product provides. Look at what problem each of the benefits solves and start thinking about what kind of person has that problem. By doing this practice, you might even come up with a peripheral customer, someone that you weren’t initially targeting.
Categorize your potential customers in these three dimensions: geographics, demographics, and psychographics. Are people in warmer areas more likely to buy your product? How old are the people who will use your product? What kind of interests do they have? For example, if my product was a fidget spinner, I would target young kids and young professionals, but wouldn’t advertise to people over 30.
Finally, take all of that information and create a user persona. A user persona is a made up character, let’s call him Frank. We’ll give Frank some character traits and use him as the customer that we want to please. In this case, Frank is a 20 year old college student. He frequently chews his pencil in class and likes playing video games. He tends to fall asleep in class a lot. Getting him a fidget spinner will let him stay awake in class and entertain him during the boring parts.
Following these steps will help you figure out who your target audience is, allowing you to focus and create an MVP that suits your customers. Remember, you are trying to get business from the innovators, who only represent 2.5% of the population. If your product solves their problems, they will buy and you will be successful!
Looking forward to the future, the possibilities are endless.
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