?Designing Design?3 What Is Design_2


When a new model comes into people’s view, it will make the existing products change into old products. Under the influence of such a concept “today’s products will be obsolete tomorrow”, Design serves as a concrete performer for the plan.

In Europe, in order to make a product maintain their influence in the market, people created the concept of “Brand”. When we are talking about business resources, we generally refer to “Talent”, “Society”, “Funds”, but in these years, “Information” has been a necessity that couldn’t be ignored. The corporate image and trademark are also considered as “information” which are already familiar by people.

In the field of cognitive science, outside the visual and auditory, touch and various delicate feeling, are getting a growing concern in recent years. We should taste our sensation. At the moment, design and technology are moving in this direction.
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