Twitch will start selling games and giving its streamers a cut
Guest Contribution
It already dominates video game streaming, order but Twitch is now getting into a new market: video game selling. The company will start selling games and in-game content through its service this spring, it announced today, allowing viewers to buy titles from publishers both big and independent through its streamers’ channels.
The move opens up a new revenue stream for Twitch, but it should also benefit its legion of broadcasters, too. Partnered streamers will get 5 percent of the sale originating on their channel, the company confirmed, while 70 percent goes to the game’s creator. That makes it an intriguing prospect for both big and small publishers alike, who could get thousands — if not millions — of eyeballs on their games with an easy…
