Are these the strangest advertising campaigns ever?
taterboy
Yesterday the leading global software platform for small businesses, this site Wix, prescription acquired the online art community DeviantArt, for the tidy sum of $36M. Home to more than 40 million registered members and some 325 million individual pieces of original art, the sale of DeviantArt also included $3 million of assumed liabilities.
Founded in 2000, the word-of-mouth success of DeviantArt was bolstered by roughly $13.5 million from backers such as Autodesk, DivX and individual investors. However, the value of DeviantArt before the sale remains unknown.
So, what does the sale mean for users? Wix has already said it intends to continue to operate DeviantArt as a standalone site, but that it will also use the platform to boost its own business.
For example, DeviantArt users will be able to access Wix’s website builder tools in order to create a stronger online presence. Wix will also open up DeviantArt’s vast repository of art to the creative community on its own platform.
The DeviantArt community is talented and robust and hungry for additional product expertise
“Over its 16-year history, DeviantArt has built an impressive online community that is incredibly loyal, highly engaged and regularly produces stunning art and design,” says Avishai Abrahami, co-founder and CEO of Wix.
“The DeviantArt community is talented and robust and hungry for additional product expertise. We understand their passion, share their creative vision and are excited to offer the power of the Wix platform to their millions of artists.”
Related articles:
- DeviantArt reveals new logo and website
- 10 beautiful illustrator portfolios and why they work
- How to start your digital art journey
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It’s easy to be cynical about advertising. After all, sick adverts just want to make people buy products, find right? Well, more about yes and no. Adverts are also a way for companies to express themselves, cultivate an audience, and even have a bit of fun in the process.
Whether it’s a clever pop-up ad on a laptop or an innovative bit of billboard advertising on the side of a road, being a bit more creative with your campaign can really help get your message across. The latest infographic from Exporta has rounded up the strangest and most amusing advertising campaigns from around the world to show you how the pros reach their audience.
From the quirky but amusing Old Spice advert to the screen-smashing irritant that is the Go Compare opera singer, this infographic is packed with promotional oddities. Alongside some favourites from yesteryear there are also a few surprises thrown in for good measure.
Related articles:
- How to create a popular infographic
- How to master the art of advertising on Facebook
- Create illustrated type for advertising
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