How to Make a Personal Marketing Plan (With Examples)

You probably understand that everything you do online – and in-person – contributes to your personal brand. But did you know that having a personal marketing plan to establish, maintain, and promote that brand can be equally important? Particularly for freelancers and anyone working in the gig economy, both full-time or part-part, having a distinct personal brand can impact your design work. Your brand will attract a certain type of potential client and work. Do you have a plan to draw in projects that are most appealing to you? It can start with a personal marketing plan. Here’s how you do it. Figure Out What You Want to Be Known For A solid personal marketing plan connects your brand, your goals, and what you do in a way that’s public facing. It’s a guiding document or outline that you can use to promote yourself, your work, or recruit new design Read the full article…

A rundown of all 19 Pacific Northwest indie games in the spotlight at PAX

(Official Indie Megabooth image) The depth and breadth of projects coming out of the Pacific Northwest indie gaming community was in the spotlight earlier this month at the Penny Arcade Expo in Seattle. PAX attendees had a chance to check out the Indie Megabooth on the fourth floor of the Washington State Convention Center to see a curated assortment of independently-produced video games from around the world. The Megabooth, founded in 2011, is a traveling exhibit that tours the gaming convention circuit, with regular appearances at all three U.S. Penny Arcade Expos and the Game Developers’ Conference in San Francisco. The Megabooth opens for submissions from developers twice a year, in the spring and fall, and chooses its games based on a list of criteria that includes quality, functionality, and representing a broad assortment of genres and creators. This year, just over a fourth of the games in the Megabooth, 19 Read the full article…