Better Research, Better Design, Better Results

Better Research, Better Design, Better Results Better Research, Better Design, Better Results Sam Wright & James Macnamara 2018-07-06T13:45:41+02:002018-07-11T10:46:09+00:00 Over the years, one thing we have consistently seen is how little insight from digital marketers is used at the planning stages of a web development project. Data from Google Analytics and SEMrush to tools like VWO (Visual Website Optimizer) or Hotjar are all resources that can be used to provide valuable insight ahead of the first line of code being written. Basic SEO elements, such as URL structure and metadata, should also be involved in the decision making of any web design project. This has been pointed out before, and it’s a sore point for many SEO and content specialists. However, in this article we’re going to focus on the issue in relation to our own preferred methodology, which is effective content research and creation, and how user intent affects the Read the full article…

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Why a Sims game took seven years to add a pregnancy story arc

For years, having a baby in mobile life simulation game The Sims FreePlay was nothing more than a big blue button: press it, and a baby would magically appear. According to associate producer Joshua Birse, players constantly begged for a more in-depth experience that captured what it’s actually like to go through a pregnancy. But every time the studio got requests, Birse says, it would shut them down by saying it was “never” going to develop the feature. In 2018, things changed. Since its inception in the year 2000, The Sims has been one of the top-selling video game franchises in the world. “It’s the ultimate dollhouse,” says Gita Jackson, a Sims expert who is embedded in the community. (Disclaimer: Jackson is a former colleague.) “It’s… Read the full article…

How to follow the Overwatch League playoffs

Back in January, Blizzard kicked off an ambitious new e-sports league for the popular shooter Overwatch. The Overwatch League featured 12 teams spanning the globe, and over five months, the competition created all kinds of storylines. The New York Excelsior was the dominant force all season long, taking the top spot in the league along with two of the four stage championships, while the early favorite Seoul Dynasty crashed hard and didn’t make the playoffs. Rosters changed, players behaved badly, and the Shanghai Dragons lost 40 consecutive games. As exciting as it was for die-hard fans, it was also a long season, and there’s a good chance your interest started to wane over the months. Maybe you were lost in the ongoing furor of the… Read the full article…

How to draw a big cat with pastels

The softness and luminosity of pastel sticks make them the ideal choice for backgrounds in my pastel drawings; whereas pastel pencils (when sharpened to a fine point) have two types of lead for precision: hard and soft. However, I personally find these attributes are not as important as colour range.  How to draw a landscape with pastels I work mainly from photographs. This allows me to make any changes to the drawn composition should I wish to do so. In choosing this particular shot, I was able to capture a sense of the tiger’s presence, which I try to convey with all my work. Not only did it present great tonal values, but also areas of really dark contrast against the lighter shades. The combination of these aspects always makes for a great painting. As I select my colours ready for my painting, I use spare pieces of Pastelmat as Read the full article…

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Game of Thrones Actress Voices We Happy Few Main Character

Game of Thrones actress Charlotte Hope will voice one of the main characters in We Happy Few. On today’s episode of Inside Xbox, Compulsion Games’ founder Guillaume Provost revealed the actress is voicing Sally Boyle, one of the three playable characters in the survival adventure game set in a drug-addled dystopia. Charlotte Hope is an English actress best known for her reoccurring role as Myranda, the sadistic girlfriend of Ramsay Bolton in seasons 3 – 6 of HBO’s hit drama series. “Most of our cast is from England,” Provost said during the Inside Xbox interview. “We tried casting some actors in Canada … when we were tight on budget and didn’t have a lot of money. And what we realized is that some of the actors can do British accents quite convincingly, but it’s very difficult to have a convincing performance at the same time.” Read the full article…